Budweiser, and particularly it’s Bud Light brand, is known for some iconic Super Bowl commercials. The Clydesdales are in a class by themselves and Bud Light’s “Clothing Drive” and “Whaassupp” commercials are highly-recognizable pop culture placemarks too.
But here’s a Bud Light commercial that was originally scheduled to be run during the Super Bowl but was pulled for being possibly too racy for mainstream TV, so it ran on their Bud.TV network. But that didn’t stop it from winning a ton of awards in 2008, including the Emmy for Outstanding TV Commercial.
The ad was called “Swear Jar.” Its premise was that every time someone in the office said a swear word, they had to donate to the swear jar. And when asked what the proceeds would be used for, the receptionist says, “I don’t know, we’ll use it to buy something for the office, like a case of Bud Light or something.”
What follows, instantly and repeatedly, are hilarious vignettes of people around the office in swearing tirades–all obviously to increase the amount of money in the jar so they can buy more Bud Light! I couldn’t stop laughing, especially at the lady in the copy room!
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