The Association of Independent Commercial Producers gives out awards to the winning creators annually. The winners of the event are included in the archives of the MOMA’s Film Department located in NYC. However, this year, the AICP and the production company RSA joined with Deluxe Method Studios to design and direct this jaw-dropping sponsor reel.

Method Design wanted to create an entertaining piece of design that captures the innovative and prolific nature of their industry. They also wanted to display the AICP sponsors as different kinds of dancing avatars which reference the visual effects they used during the course of the production. The clip features pop dance moves made through motion capture, procedural animation, and dynamic simulations.

Watch this jaw-dropping video below! Have you seen anything like it? Don’t forget to share what you thought about it in the comments!

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