You’re It!
New tagging apps help users augment their real world experiences
Tech / 8 Aug 2011
Digital tagging has become an increasingly useful tool in contending with the information overload that the Internet has wrought. Just as Facebook photo tagsconnect people and Shazamsong tags aid in the collection of music, new tagging apps are now connecting the physical world with the digital world in inventive ways.
: Tagwhat is a multimedia storytelling app that uses augmented reality to display crowdsourced reviews, notes, photos and video content about places and products within a user’s immediate vicinity. For example, holding a phone up to a statue could yield an instant tale about its origins and history. Users can click through tags of interest to receive more media-rich content and can narrow their results by selecting a niche channel. Digital postcards can be customized for stories worth remembering or sharing with friends. In addition to being a novel diversion for those whose lives are wholly entwined with their smartphones, Tagwhat is also a potentially impactful tool for marketers.
: ToothTag is an Android app that makes smartphones smarter by tagging access points and devices to create preset interactions that are triggered based on one’s location. For example, a phone enabled with the app can remember where its user parked a car while, at the same time, auto-alerting that same user when friends are within range. Similarly, ToothTag will automatically handle social media check-ins, ensuring that an opportunity to become mayor is never missed. It’s a lifesaver for anyone who wishes to cut down the time they spend messing with their phone, as it acts almost like a personal assistant (albeit one that won’t ever ask for a raise).
: Dropp enables people to leave public or private text and photo messages through location-based unlocking technology. Say you need to remember to purchase an item on the other side of town; a tag can be dropped at that location to remind you the next time you’re nearby. Grocery lists can be built over time to eventually appear when entering the supermarket. Personal messages can also be left for targeted friends, like a suggestion to try a certain cocktail when they enter a specific bar. With an endless array of uses, it’s only a matter of time before someone uses Dropp to drop a real bomb, like a marriage proposal.
©The Intelligence Group