Viddy may already have the Biebs on board
, but Vyclone’s
special features are positioning it to become the video sharing site within the music category. The iOS app
, which was released in May, was conceived as a way for music fans to share and compile footage from live performances. Smartphone videographers can upload up to one minute of footage to Vyclone’s server, where it’s then added to a pool of other users’ relevant videos. All video contributions can then be edited together into a short film, which can be both viewed within the app and shared on YouTube. Although Vyclone was initially created for concertgoers
, its citizen journalism potential
may have even broader implications.
Like Instagram, photo- and video-sharing platform Mobli
enables the “following” of other users and the layering of appealing visual effects. But that’s where its similarity to the $1 billion app ends. Founder/CEO Moshe Hogeg created Mobli with more ambitious aspirations than being just another portal of vaingloriousness. The goal is to build a visual search engine
where people—both app users and non—can find “everything worth seeing in the world.” For example, a FOMO-suffering Gen Y unable to attend Lollapalooza may use it to catch show highlights. Having racked up two-thirds of its three million-plus users this spring alone, it’s got a good shot at coming out on top in the startup rat race.
Live streaming is becoming an increasingly common tactic among event marketers
seeking an audience beyond that in attendance. The organizers of Australia’s Vivid LIVE
, an annual contemporary music festival staged at Sydney Opera House, recently commissioned a proprietary tool
that was designed to extend the shelf life of its live stream. Though live streams typically don’t lend themselves to video sharing, the specially created YouTube plug-in Frontrow
got around the hurdle by giving virtual festivalgoers a way to capture sharable moments from it as if they were actually there. In fact, between the professional sightlines and zoom capabilities, using Frontrow to watch and document the event was probably better than actually having been there.