The tell-all celebrity profile will never lose its appeal, but with the ascent of the creative class
, it’s no longer just the lifestyles of the rich-and-famous that people want to read about. Perhaps driven by the voyeuristic tendencies bred by social media, sites highlighting the preferences, habits, and insider tips of relatively unknown, yet still extraordinary, doers and makers are cropping up across the web
—and are redefining what it means to be an “influencer” in the process.
Mac or PC? StumbleUpon or Reddit? Kindle or Nook? Tweetdeck or HootSuite? Our technology preferences have become such a matter of personal expression that they're now seen by many as a critical aspect of their so-called personal brands
. The Setup
is an ongoing interview series in which subjects, most of whom are technology professionals, reveal “what they use to get the job done.” While many of the products discussed have no bearing on the lives of those who don't make their livings coding websites or developing software, the site offers a telling glimpse into the brands and tools that are revered among the creators of contemporary culture.
Industry of One:
So-called street style photography started as a way to document everyday outfits of sidewalk citizens
. Yet, as the genre has been largely propelled by shutterbugs in pursuit of “off-duty” models
, the subjects more often than not are knowingly dressed ready for the camera. Industry of One
is a new web journal that’s taking the pretense out of faux candid personal aesthetics by spotlighting the “style trappings” of individuals in editorial format. Each elegantly shot photo essay is accompanied by an interview that digs into how the subject’s roots and profession (most, but not all, are employed in creative fields) influence his or her sartorial philosophy.