Now Available: The Fall 2011 Cassandra Report
Special Focus on Digital Media and Technology
The Intelligence Group’s quarterly syndicated research study, The Cassandra Report, has been a critical decision-making tool for more than 15 years for companies, brands and organizations who are seeking to engage today’s hard-to-reach young audiences. The report affords a unique look into emerging trends in popular culture, and what you need to know about how and why young people live, think and act today.
For this edition, we surveyed more than 1,200 14- to 34-year-old young consumers, and also utilized our proprietary Cassandra Speaks online community for qualitative research, to uncover the key social movements that are impacting their world. The report includes our now annual special focus on Digital Media and Technology, the dynamic and unpredictable force that is driving so much of Gen Y’s consumption behavior today. In this issue, we uncover scores of new developments and promising innovations that stand to capture the hearts and minds of young people…as well as the emerging macro-trends that we believe will resonate for years to come, including:
- With the recent growth of video technology and live-stream capability, Gen Ys have unprecedented access to tools for real-time connection and communication. Therefore, they are developing a DIGITAL PRESENCE that relies on technology to provide immersive, interactive experiences that brings them up close and personal with people, places and events across the globe.
- The “Yelpification” of the world means that there is seemingly no area of life that isn’t being evaluated. The same opinionated, networked, and oversharing generation that produces many of the ratings and reviews is now struggling to find the balance between needing to know everything and knowing too much in this LIFE OVERRATED.
- Faced with the economic recession, all-time high unemployment, and overwhelming uncertainty about their futures, disenchanted Gen Ys are experiencing a great AWAKENING, fueled by social media, that will have a huge social, political and cultural impact on our country for years to come.
To inquire about cost and further details, contact Allison Arling at aarling@intelg.com.