Broadband Gets Narrow
Digital newspapers and magazines are evolving with dynamic customization
Tech / 1 Feb 2011
The iPad is ushering in a host of customizable digital newspapers and magazines that are rapidly establishing a new new media frontier. While their formats are often familiar, mirroring their print forefathers, the dynamic ways in which they present content to readers may make traditional media websites feel downright dated, and fast.
: While Flipboard users specify the feeds from which they want their news pulled, AOL’s forthcoming Editions app for the iPad will curate content based on the order of importance in which a reader ranks various categories. This approach is well suited to those who don’t have go-to blogs, as the app scours the web for premium content. As a teaser, the AOL team unveiled a humorous video with the tagline “The app for when you crap.” The app’s actual tagline is “The magazine that reads you.” Such individualization is only the tip of where the online publishing world is headed and, for AOL, this just might be the push it needs to reassert its relevance.
The Daily
: Unlike previous attempts by the Rupert Murdoch-owned company, News Corp’s upcoming subscription-based newspaper app for the iPad, The Daily, will be launching as a brand new publication. Staff includes former Forbes and New Yorker reporters, and as PCMag points out, it will cover a broad range of news topics. James Murdoch, Chairman and CEO of News Corp, has acknowledged that the low-priced ($0.99 per week) plan “lowers the barrier for...high quality journalism.” However, with the publication being the first to take on Apple’s new subscription plan, many are already questioning whether it will sell. The Daily will be unveiled tomorrow night at an exclusive event at the Guggenheim Museum in New York, so the reviews should start rolling out henceforth.
: Swiss software company Sobees recently introduced an iPad app that integrates personal RSS feeds with the content being shared by each respective user’s Facebook and Twitter friends. The graphics-heavy app, priced at $2.99, is much like the aforementioned digital magazine frontrunner Flipboard and the similar sharing-friendly Pulse News Reader. The preview video for NewsMix highlights its seamless video streaming and photo display. However, the automatic prioritization feature is already a gripe for some who’d prefer the ability to customize what’s displayed. Since it’s the first true Flipboard competitor to emerge, there are sure to be further enhancements to meet user demands while retaining its minimalist ethos. Those who desire a purely filtered news source had best start axing social network contacts now.
©The Intelligence Group