Beyond Craigslist
Community-based online classifieds drive new social marketplaces
Since Craig Newmark decided to turn his email list into an online classifieds service back in 1996, Craigslist has altered the way that many consumers shop for goods and services (not all of which are legal, apparently). Recently, a new crop of online resale marketplaces has arrived, redefining the role technology plays in local personal commerce.
Keepio: New “we-commerce” community Keepio bridges the gap between social networking and the way consumers buy, sell and share their possessions. Just as Facebook connects users with people and Foursquare connects them with places, Keepio connects its users with things. The site provides a streamlined way for likeminded curators of similar collections to link up and bid on each other’s items. Users can also share reviews of their collectibles and gather opinions on products they’re eyeing. Now, rather than just showing off their possessions on Tumblr in exchange for some cool cred, collectors can show off their stuff on Keepio in exchange for some cool cash.
Krrb: Something of a hybrid of Craigslist and Etsy, new location-based digital classifieds service Krrb helps strengthen communities through localized shopping. The site provides digital storefronts for anyone who has the goods, connecting buyers to nearby independent craftsmen and small business owners. The Krrb community also facilitates meet-ups, hosts community yard sales and leads workshops on how to leverage the Internet to promote local commerce. Regardless of whether you’re the type who yearns to know about every sidewalk pop-up shop or just new ways to complete your spring cleaning, Krrb probably has something that fits the bill. Based in Williamsburg, Brooklyn, Krrb operates in 329 cities and 38 countries worldwide.
Zaarly: Mobile app Zaarly is distinct from other online classifieds in that it operates as a “reverse Craigslist” of sorts. Users enter in the name of the item they desire, what they’re willing to pay, and the time frame in which they need it. Nearby sellers can view the request and respond with offers via anonymous messages. Upon selecting the best one, the buyer is connected with prospective sellers, who maintain their anonymity through Twilio-powered phone numbers. It’s a deceptively simple idea that not only promotes independent businesses but also introduces people to neighbors whom they otherwise might not meet.



