18 DEC 2014 / LIFE
LETTER PERFECT
Transcription services make sending handwritten notes simple
2 DEC 2014 / LIFE
CASSANDRA REPORT DIGEST: GLOBAL GEN YS ARE GEOMARKING
Research and insights from the latest Cassandra Report
25 NOV 2014 / LIFE
ROAD TEST
Automotive marketers reimagine the test drive
21 OCT 2014 / LIFE
CASSANDRA REPORT DIGEST: OMNICULTURAL IS THE NEW MULTICULTURAL
Research and insights from the latest Cassandra Report
10 OCT 2014 / MEDIA
IN REALITY
Marketers test virtual reality marketing with Oculus Rift
1 OCT 2014 / MEDIA
LOCAL FORECAST
Marketers experiment with weather-Activated advertising
23 SEP 2014 / MEDIA
SKY'S THE LIMIT
Drone-based advertising takes off
19 SEP 2014 / MEDIA
INSTAGRA(B)
Brands are producing creative Instagram marketing
18 SEP 2014 / STYLE
PROJECT RUNWAY
Fashion designers reinvent the runway through performance
10 SEP 2014 / MEDIA
ON POINTE
Dance marketing takes center stage
23 JUL 2014 / LIFE
TRY ME
Non-traditional retailers introduce trial programs to boost consumer confidence
9 JUL 2014 / MEDIA
PICTURE (IM)PERFECT
New campaigns celebrate the beauty of imperfection
23 JUN 2014 / LIFE
GAMING GREEN
Activists and brands turn recycling into a game
20 JUN 2014 / TECH
GET ANIMATED
New real-Time facial animation technology creates otherworldly experiences
21 MAY 2014 / STYLE
SELLING THE SELFIE
Brands use selfies to push engagement and drive sales
17 MAR 2014 / LIFE
FESTIVAL CULTURE
SXSW’s unofficial focus shifts to marketing
3 MAR 2014 / TECH
THE EYES HAVE IT
Eye tracking technology is coming soon
10 FEB 2014 / TECH
TRUE STORIES
Digital storytelling tools help brands and consumers craft narratives
10 DEC 2013 / PLAY
NO PAIN, NO GAIN
Marketers exchange rewards for exercise
18 NOV 2013 / TECH
HERE TO HELP
Brands experiment with Google Helpouts
13 NOV 2013 / MEDIA
GOING UNDERGROUND
Retail concepts open up shop in the subway
12 NOV 2013 / PLAY
WELL-TRAVELED
Marketers provide immersive virtual getaways
10 OCT 2013 / LIFE
SNIFF, MEMORY
Brands explore olfactory marketing
16 SEP 2013 / LIFE
MAIL ORDER
Catalogs are making a comeback
29 JUL 2013 / LIFE
FINAL DESTINATION
Unexpected expeditions ignite the travel experience
18 JUL 2013 / LIFE
STAY INSIDE THE LINES
Coloring books make a creative comeback
29 MAY 2013 / LIFE
GO FOR A SPIN
Automotive marketers offer virtual test drives
23 MAY 2013 / LIFE
SNEAK ATTACK
Marketers make an impression by staging practical jokes
13 MAY 2013 / TECH
SPOT ON
Free Wi-Fi hotspots are emerging in atypical venues
7 MAY 2013 / LIFE
DRINK UP
Alcohol brands employ innovative digital tactics