17 JUL 2015 / MEDIA
TRANSFORMATIVE MARKETING
Brands are participating in the movement for transgender acceptance
15 JUL 2015 / TECH
VIRTUAL INSANITY
New marketing initiatives virtually transport people around the world
7 JUL 2015 / LIFE
HERE COMES THE SUN
Marketers employ innovative tactics to warn against sun exposure
19 JUN 2015 / STYLE
(FAIRER) SEX APPEAL
Clothing brands strive towards feminism
2 JUN 2015 / LIFE
CASSANDRA REPORT DIGEST: GEN ZS CONSIDER COOKING PART OF THEIR IDENTITY
Research and insights from the latest Cassandra Report
21 MAY 2015 / MEDIA
FOOD AND BOARD
Edible billboards offer branded experiences
12 MAY 2015 / MEDIA
CASSANDRA REPORT DIGEST: GEN ZS AREN’T AFRAID OF FAILURE
Research and insights from the latest Cassandra Report
21 APR 2015 / LIFE
CASSANDRA REPORT DIGEST: GEN ZS USE PLAYTIME FOR PROFESSIONAL ACTIVITIES
Research and insights from the latest Cassandra Report
16 APR 2015 / TECH
LIVE WIRE
Marketers embrace Periscope to connect with consumers
2 APR 2015 / PLAY
MATCH MAKER
Brands quiz consumers to deliver customized recommendations
25 FEB 2015 / MEDIA
DIMENSIONAL DINING
Food purveyors experiment with 3D printing
11 FEB 2015 / MEDIA
GETAWAY GAMING
Air travel-Based games reward players
6 FEB 2015 / TECH
FIRST FRIDAYS: STEPHANIE HORBACZEWSKI , PRESIDENT AND CEO, STYLEHAUL
Q+A with a lead connector between brands and content creators
3 FEB 2015 / PLAY
IT’S A SMALL WORLD
New Initiatives Help Build Cross-Cultural Connections
14 JAN 2015 / MEDIA
QUID PRO QUO
Companies offer consumers work-Trade programs
7 JAN 2015 / MEDIA
ADVENTURE TIME
Choose-your-own-adventure media and marketing take off
18 DEC 2014 / LIFE
LETTER PERFECT
Transcription services make sending handwritten notes simple
2 DEC 2014 / LIFE
CASSANDRA REPORT DIGEST: GLOBAL GEN YS ARE GEOMARKING
Research and insights from the latest Cassandra Report
25 NOV 2014 / LIFE
ROAD TEST
Automotive marketers reimagine the test drive
21 OCT 2014 / LIFE
CASSANDRA REPORT DIGEST: OMNICULTURAL IS THE NEW MULTICULTURAL
Research and insights from the latest Cassandra Report
10 OCT 2014 / MEDIA
IN REALITY
Marketers test virtual reality marketing with Oculus Rift
1 OCT 2014 / MEDIA
LOCAL FORECAST
Marketers experiment with weather-Activated advertising
23 SEP 2014 / MEDIA
SKY'S THE LIMIT
Drone-based advertising takes off
19 SEP 2014 / MEDIA
INSTAGRA(B)
Brands are producing creative Instagram marketing
18 SEP 2014 / STYLE
PROJECT RUNWAY
Fashion designers reinvent the runway through performance
10 SEP 2014 / MEDIA
ON POINTE
Dance marketing takes center stage
23 JUL 2014 / LIFE
TRY ME
Non-traditional retailers introduce trial programs to boost consumer confidence
9 JUL 2014 / MEDIA
PICTURE (IM)PERFECT
New campaigns celebrate the beauty of imperfection
23 JUN 2014 / LIFE
GAMING GREEN
Activists and brands turn recycling into a game
20 JUN 2014 / TECH
GET ANIMATED
New real-Time facial animation technology creates otherworldly experiences