The Intelligence Group is excited to welcome Hunch, Turntable.fm, SpotOn and Percolate to our Industry Insider Panel at New York Summer Trend School 2011.  As emergent leaders who sit on the leading edge of digital media consumption and young consumer engagement, each one stands as a bellwether of what’s coming next in digital media and marketing.

Trend School is an immersive, interactive daylong session, breaking down developing entertainment, technology, fashion, lifestyle, and marketing trends and offering participants the opportunity to interact with panels of both Gen Y trendsetters and industry experts like those highlighted above.

Featuring research and insights from our just-released Summer 2011 Cassandra Report, you will be among the first to learn how:

While there’s no shortage of online sources that offer consumer reviews of places, products, services and entertainment, trusting a complete stranger’s opinion isn’t always a surefire way to guarantee making the best choice. Enter a new crop of recommendation services that offer more filtered, and more thoughtful, options to match each user’s unique taste.

Hunch: Hoping to build a business based on modern information seeking, Hunch culls data (known as a “taste profile”) about the articles, topics and people that users and their friends are “liking” and sharing on Facebook and Twitter, as well as from a series of questions designed to determine each user’s unique preferences. The service then uses “taste graphing” software to predict what other things those users might like. While other services offer consumers recommendations based on past purchases and specified tastes, Hunch is one of the first to offer information on things users might like even if their taste profile possesses no prior knowledge of their opinions in a given category. It can even be used to identify one’s next career.