While album sales continue to sag and bands look for innovative ways to market themselves, there remains at least one aspect of the music industry that is experiencing boom times: festivals. This summer, fans will be enjoying themselves not just at summer stalwarts like Glastonbury and Lollapalooza, but also at a clean slate of new events. Here are three prospective standouts:

I’ll Be Your Mirror: Since 1999, All Tomorrow’s Parties has served as a counterpoint to more corporate festivals, with a selected artist curating the line-up and participants sharing accommodations. Named after a Velvet Underground b-side, new “sister” festival I’ll Be Your Mirror functions similarly, only without the group sleepovers. Its inaugural event, held in Tokyo in February, was a huge success, so a second one is slated for London this summer. The two-day festival, curated by Portishead, will feature performances by PJ Harvey and Beach House, among others, at England’s historic Alexandra Palace. Those on the other side of the pond aren’t left out: a third iteration is planned for this September in Asbury Park, N.J.

There’s no shortage of niche daily deal offerings that cater to people who are passionate about fashion, home goods or food. However, sites designed to meet the desires of consumers whose primary interests revolve around collecting or making music have, until recently, been nonexistent. Enter the latest lot of flash sale services, each of which hawks discounted music-related goods.

1band1brand: SXSW has become as much about the catwalk that is 6^th Street as it is about breaking new artists, so it’s fitting that 1band1brand launched there. Each week, the service highlights one indie band in tandem with one indie clothing brand. The band’s offering takes the form of an exclusive Bandcamp mixtape, available on a ‘freemium’ pay scale, while the clothing lines are promoted with varying discount codes. Participating musicians and brands split revenue 50/50 with the site and, unlike Groupon, buyers get the deals no matter how many people sign up for them. Conceived by 138 Music & Entertainment, 1band1brand hopes to expand into live events eventually.

Music fans can watch their favorite videos on demand, download albums one track at a time, and enjoy music festivals from the comfort of home, without the long lines or stifling desert heat. So, seizing on young consumers’ demand for immediacy, an increasing number of artists are shaping a new music landscape by engaging with fans in real time.

Coca-Cola 24 Hour Live Session: Maroon 5 teamed up with Coca-Cola to write and produce an original song in just 24 hours. Fans could watch the recording session streaming live and could interact with band members in the process. Using a customized studio in London outfitted with state of the art technology that allowed direct interaction through a Twitter feed projected on the wall, Maroon 5 took inspiration from the messages and photos contributed by fans and friends. A download of the finished track, “Is Anybody Out There,” is now available for free online. With the first 100,000 downloads, Coke will make a donation to RAIN. Not bad for a day’s work.

The gloom of the music blogosphere’s micro genre of winter seems to have dissipated along with the cold, and spring has brought a new, more sensual sound. Known as “hipster R&B”—or, in a nod to the demo’s beer of choice, “PBR&B”—the controversial new aural sensation marries the subversiveness of the types of acts found on Pitchfork with the bump-and-grind of radio R&B.

The Weeknd: Not to be confused with the San Francisco post-punk trio Weekend, The Weeknd is the undisputed leader of the emerging PBR&B genre. The recording moniker of 20-year-old Canadian musician Abel Tesfaye, The Weeknd released a nine-song mixtape, House of Balloons, last month. Tesfaye has been riding the hype machine ever since, as Pitchfork awarded him a Best New Music tag, Rolling Stone named him an Artist to Watch, and Drake may be his #1 fan. While sampling has been common practice in popular music for decades, the album’s integration of Beach House hooks into seductive R&B rhymes positions The Weeknd as a sort of indie Usher.

Magic has been a fascination of young audiences for generations, even since rabbits being pulled out of hats were standard party tricks. Harry Potter’s wizardry and Gob’s “Final Countdown” aside, magic themes in entertainment haven’t approached the fever pitch of other supernatural phenomena such as vampires. However, on the heels of Starz’ new series Camelot, there are several new entertainment properties poised to cast their spells over audiences.

17^th Precinct: The procedural cop drama is a staple of American television, but the latest incarnation takes a different approach. Upcoming NBC series 17^th Precinct is set in fictional Excelsior, where both the city and its people are ruled by magic. With fantasy storylines and mythical creatures, the show is a decisive departure for the network (which also ordered another fantasy pilot, Grimm, based on Grimm’s Fairy Tales). The show is sure to attract die–hard Battlestar Galactica fans, as it’s written by series mastermind Ronald D. Moore and features several actors from the cult sci-fi series. Battlestar alum Tricia Helfer (better known as Number Six) recently posted a photo from the set as proof of the reunion.