Donations Welcome
Online platforms streamline fundraising by leveraging the power of the crowd
Kickstarter has given birth to everything from arts magazines and documentaries to community centers and skillsharing workshops. While the creative projects the site attracts lend it its cool clout, the site is a trendsetter in ways that go beyond its support of visionary ventures. Indeed, Kickstarter pioneered what has become a full-on crowdfunding revolution, with several similar sites now elbowing for attention in the space.
IndieGoGo: Those who give money to projects on IndieGoGo, a service where members can fundraise for creative, cause-related or entrepreneurial endeavors, are not reimbursed monetarily. But their generosity is acknowledged upon the project’s completion via a gift pertaining to the end product, or sometimes even a producer’s credit. But this is where IndieGoGo’s resemblance to Kickstarter ends. Kickstarter campaigns that don’t reach their goal by the project’s deadline lose all of their pledges. On IndieGoGo, fundraisers receive all pledges, regardless of whether or not they meet their goals. Meanwhile, all potential Kickstarter projects must be vetted by the site, resulting in a carefully curated roster, whereas IndieGoGo’s more democratic approach allows anyone to start a campaign. The only question is which one should we use to get our mobile coffee bar off the ground?



