Networks like Fashism
are favored among clothes horses for providing new means through which to embellish their wardrobes. Social shopping
sites allow fashion fans to source the looks seen in these amateur editorials, but there remains a need for tools that track the expanding contents of their closets. Enter a nascent crop of digital wardrobe tools that are helping consumers get closer to making Cher Horowitz’s closet navigation
Even those with a knack for style face occasional choice paralysis – and the inevitable tornado of garments – when it comes to putting together an outfit. Cloth
eliminates all that with a digital register of previously assembled ensembles. The iOS app
offers a simple way to catalogue photos of outfits
for easy recall. It’s both a timesaver and a strategic way to avoid any repeat offenses when figuring out what to wear to, say, the twelfth friend’s wedding of the season. Users can share photos with a locked network of friends or with the entire Cloth community, enabling real-time feedback when a mirror doesn’t cut it.
analytics dashboard has upped the ante when it comes to personal financial planning. New fashion insights company Stylitics
offers a similar service by tracking what its users wear and how often. Users “check in” their outfits, creating a searchable style database that includes how much they’re spending on clothes and what items and brands they’re wearing most often. Essentially, it’s a virtual styling assistant
that helps people get more mileage out of ignored clothing items and make smarter shopping decisions. Site engagement earns users points with partner brands
, which can be redeemed for gift cards, discounts, and invitations to exclusive events like fashion shows.
Online shopping is inarguably easy—those who’ve committed credit card numbers to memory may deem it too effortless—but it’s the inability to try on clothing that prevents some from buying it sight unseen. Interactive marketing company FaceCake
is addressing the problem with Swivel
, a virtual dressing room
that uses Microsoft’s Kinect technology
to allow online shoppers to see how clothing looks on them without actually having to put it on. The program can also be implemented in-store, with retailers offering entire lookbooks for augmented reality fittings. Shoppers who use Swivel wisely are bound to decrease the number of misguided purchases in their closets.