Stone Fox Bride:
Stone Fox Bride owner Molly Guy was astonished at the lack of hip bridal gown choices when planning her own wedding. Her downtown NYC boutique, opening in October, emphasizes making the bride look not just the beautiful belle of her own ball but a smokin’ hot one at that. Stone Fox Bride counts Daryl K
, Electric Feathers
, and Wren
among its original designers, catering to the boho bride who wouldn’t dare step foot in Kleinfeld
. Guy also stocks raw gem engagement rings, shawls and hats, and offers referrals for yoga studios, holistic doctors, acupuncturists, and astrologists so that her brides are luminous from the inside out.
Untraditional brides no longer have to troll boutiques looking for the white version of their most coveted dresses. Urban Outfitters Inc.'s
new retail brand BHLDN offers engaged ladies a carefully curated collection of vintage-inspired wedding dresses, bridesmaid dresses, shoes, accessories, and wedding decorations. The brand’s look and feel is more Anthropologie
than Urban Outfitters
, appealing to the types of young romantics who frequent the thriving wedding blogosphere
. An online-only store until recently, BHLDN just opened its first brick-and-mortar site in Houston. A second outpost, in Chicago, is forthcoming. With gown prices ranging from $600 to $4,000, we foresee many young brides becoming beholden to the brand.
Roslyn Bridal Boutique:
Rosie Clayton, proprietor of Chicago boutique Roslyn, struggled to find attire for her wedding that lived up to the high fashion standards of her store, so much so that she ultimately turned to custom design. With the correct assumption that she was not alone in her disappointment at the bridal style market, she introduced a modern bridal boutique
within her Bucktown store last month. The shop-within-a-shop is stocked with wedding gowns and bridesmaid dresses by designers including Elise Bergman, Sir Brooklyn
, and Jennifer Diederich
, all of whom demonstrate that garish beading and oversized crinoline are no longer prerequisites of feminine formalwear.