The Art of Running
New running programs tap into the creative side of joggers
Play / 2 Apr 2012
With springtime officially upon us, many are feeling inspired to leave the dark days of gym exercise behind them and head outdoors. But instead of replacing a monotonous treadmill with a repetitive daily jog, people are spicing up their routines and letting their creativity flourish by making art as they run.
The Color Run:
Participants of The Color Run begin their 5k race in plain white attire, but leave resembling a tie-dyed canvas. As runners/walkers pass each kilometer’s “Color Run Zone,” they become immersed in a new chalky paint cloud of highlighter yellow, neon green, Caribbean blue, hot pink and a celebratory “Color Extravaganza” finish line. Less about competition and more a celebration of hues, the national touring event encourages runners of all levels to partake in the festivities. And if a day of exercise and florescent paint doesn’t sound like enough fun on its own, The Color Run ends with a huge dance party of what resembles a troupe of human Jackson Pollock paintings.
Merging cardio and drawing, FigureRunning is a new (branded) sport that enables joggers to create scrawling designs by digitally recording their paths across a city grid. Working with GPS-enabled smartphones and the FigureRunning iPhone app, runners become human-pencils as their routes are tracked on a neighborhood map. Once their runs conclude, they can share their artwork with friends on Facebook or Twitter. Taking it one step further, Berlin-based typography concept store Letters Are My Friends asked app users to form words or letters for the first ever GPS-based typeface. The resulting alphabet, appropriately named “Sweaty Feet,” consists of kinetic drawings by movement artists from San Francisco to Tokyo.
Nike+ City Runs: Nike+ City Runs
tapped interactive design firm YesYesNo to create a visual rendering of a year’s worth of running data to be displayed in Nike stores. Custom software made with openFrameworks mapped 3D animations of the routes taken by thousands of Nike+ runners in New York, London and Tokyo. The information illustrated both the individual and collective energy of all runners in a unique illumination of city streets. For the launch of its Nike Free Run+ 2 City Pack, Nike accessed the same software for a two-day Paint With Your Feet workshop that allowed runners to create keepsake artwork of artistically plotted Nike+ data gathered from their runs, including speed, consistency, and movement style.
©The Intelligence Group