The Next Picture Show
New platforms and services are enhancing movie consumption
Media / 22 Mar 2012
Netflix Instant was a preferred security blanket among hibernators this winter, yet presales for tomorrow’s The Hunger Games opening confirms that there remains a vibrant audience with an appetite for theater viewing. At the same time, modern consumers are flaunting multiplatform agility when it comes to how and where they watch films, so it’s little surprise that new concepts are launching en masse that provide innovative ways to enjoy the movies.
Daily deal sites are notorious for convincing subscribers to engage in activities that they wouldn’t normally, but one startup is offering a lower commitment product that won’t result in buyer’s remorse. Prescreen is a curated streaming movie-on-demand platform that sells individuals online screenings packaged in a daily deal-style format. Buying a film on Day One is $4, after which the price goes up. Its offerings, a mix of otherwise unavailable titles, are primarily the work of independent filmmakers, some of which have screened at festivals like SXSW and Sundance. Recent integration with Facebook’s Open Graph allows viewers to entice their friends with what their Netflix queues are lacking.
Tugg: The projector phone
has long been forecast to become a commonplace gadget. Well, it’s still far from ubiquitous, but there are other ways for film buffs to program their own cinema events. Tugg is a startup, similar to Demand It, that allows users to organize and host movie screenings. The platform offers a library of movies and a roster of available theaters and timeslots from which screening coordinators can choose. The only catch is that a certain number of people need to commit to attending before the event becomes official—so, hosts need to not only have refined taste in films but need to be social media-savvy as well.
Attending a “double feature” for the cost of one movie is, much to the chagrin of theater owners and studio execs, common practice. A new type of movie ticket, however, is making the all-you-can-view buffet a sanctioned mode of consumption. MoviePass is a Netflix-like program through which avid moviegoers pay a monthly subscription fee to see as many movies in participating theaters as they want over a 30-day period. The system, which is still in beta, has hit some bumps in the road while launching. But, for those who live in areas where the service is available, it could be just the thing to survive those summer heat waves.
©The Intelligence Group