excels at empowering users to put their best faces forward—those filters are superbly flattering—but playful color saturations aside, its chronicling capabilities are limited. Picle
, an iOS app
introduced in March by digital agency Made by Many
, lets smartphone photographers simultaneously record a few seconds of ambient sound as they take a photo. The resultant audio/visual moments, known as Picles, reside somewhere between the photo and video as a unique medium that perhaps most closely resembles a multimedia children’s storybook. Picles can be shared individually or stitched together into longer stories—which sounds like a better way to show off vacation photos than yet another Facebook album.
Hiut Denim History Tags:
Most denim brands are founded on principles of style or durability. David Hieatt
started Hiut Denim
to reintroduce employment opportunities in his hometown of Cardigan, a former denim-manufacturing hub until its factory closed in 2001. Now, he’s giving denim masters their jobs back and letting his consumers create their own legacies in the process. Each pair of Hiuts comes with an identification number, called a History Tag
, through which wearers can register their jeans in a database and then submit photos and details about their adventures over time. This may seem obsessive, but for the premium brand’s target audience, knowing the origins of each pair is as important as the selvedge itself.