Eat to the Beat
Digitally-fueled pairings alter the meaning of ‘musical taste’
Media / 1 Dec 2011
Thanks to the rise in free music streaming apps like Spotify,, and the recently launched Google Music, it’s now easy for anyone to get their fix of tunes on their own terms. But the listening process need not be limited to aural sustenance, as proven by a host of new programs dedicated to capturing the harmony between music and meals.
Drinkify: Ever wonder what libation best complements Lady Gaga? Well, according to Drinkify, it’s a 6 oz. vodka served neat with an olive. Upon selecting a song or artist, the site suggests the perfect cocktail to pair with one’s musical taste. So while Snoop sounds best with a 10 oz. gin, a 10 oz. wheatgrass juice, and a 12 oz. lemon juice, Van Halen needs only a pour of Jack Daniel’s on the rocks. The free service is powered by the personal playlist tracker, music app developer The Echo Nest, and a proprietary Drinkify database "because booze still doesn't have an API..."
The Recipe Project
: Not your grandma’s cookbook, The Recipe Project is a CD-book hybrid that transforms ingredients and recipe instructions into song. Scored by Brooklyn indie rock band One Ring Zero, “recipe songs” like “Spaghetti with 100 Sweet Tomatoes” by Mario Batali and “Creamless Creamed Corn” by Top Chef judge Tom Colicchio celebrate chefs as the new rock stars. Each showcased chef selected the musical style to accompany their recipes, so the 10-track disc spans multiple genres, from Beastie Boys-influenced hip-hop to heavy metal. The Recipe Project also features essays and interviews with the chefs on their food and musical influences, making it a fitting gift for foodie-musicologists.
Turntable Kitchen: Curated by husband-and-wife bloggers Kasey and Matthew Hickey, Turntable Kitchen is the result of the couple’s shared love of music and cooking. Kasey creates the recipes, with a concerted effort to use local ingredients from the surrounding Bay Area, and Matthew hand selects “musical pairings” to “score” each dish. And for those followers who wish to further entice their palates, Turntable Kitchen recently launched the Pairings Box. This subscription-based offering rotates monthly, containing a limited edition 7-inch vinyl record, a digital mix tape, three seasonal recipes, and a special ingredient or two that can be used to produce one of the dishes featured.
©The Intelligence Group