It’s become all too easy to capture an elegant photograph. That’s not to say that professional photographers are in danger of being supplanted entirely by Instagrammers. However, the bar for what defines an impressive photo is continually elevating—which might be why illustration
, an art form that’s harder to fake, is emerging as the visual mode du jour among consumers and marketers alike. It’s time to get scribblin’.
No one has gotten kicked off of a plane
for refusing to take a break from it (yet) but, just six weeks after launching, Draw Something
has already earned a massive league of addicts—30 million
of them. The new social mobile game, which is currently the top downloaded game
in the iTunes store, is a digital version of Pictionary that leverages a smartphone’s touchscreen. As game creator/OMGPOP
CEO Dan Porter noted during a CNET interview
, the title stands out in the cluttered game space not only because it forces players to stretch their right brain muscles but also because its strategy hinges on “the mechanics of relationships between people.”
Evian’s Illustrated Tweets:
Food is an evergreen topic on Twitter (indeed, it trumped even panels and events
among attendees of last week’s SXSWi
), yet its digital presence is most commonly seen in the form of blurry Twitpics. Evian, in an effort to reinvent the edible tweet, recently hired Brooklyn-based illustrator Leah Goren
to cover its sponsorship of the Food Network’s South Beach Wine & Food Festival
. Goren, a Parsons BFA student graduating this May, completed 32 drawings
of her three-day gastronomic sojourn in Miami. The dreamy renderings of delicacies such as tofu tacos and crab claws were posted in real-time to Evian’s Twitter feed
, effectively arousing the stomachs of FOMO-suffering followers.
Ted Baker In-Store Portraits:
Offering shoppers a complimentary in-store photo shoot
is a marketing tactic with which retailers have been experimenting. And with young consumers continually in search of the next byte of flattering content for their online identities, it’s a clever one at that. UK fashion label Ted Baker isn’t stopping at the Instagram filter, however. The clothier recently ran a promotion
through which photos of shoppers’ styled mugs were instantly sent to a squad of 11 illustrators installed at the brand’s London offices. Digital copies of the ensuing portraits were then uploaded to the Ted Baker Facebook page where the star subjects
could grab them for posting as new profile pics.