Every day presents an opportunity to capture life's double rainbow moments on video. And while our own unhealthy quest to make it onto the YouTube homepage has not been met with success (yet!), not to mention costing us countless gigs of hard drive memory, these new projects give us hope that our quest for viral notoriety will someday make our parents proud.
The Neistat Brothers:
Until recently, we were beginning to think that television had been totally consumed by mind-numbing reality shows, but the decidedly honest Neistat Brothers
has restored our faith in the existence of inventive programming. Known for their viral online videos long before the rise of YouTube (you may remember their iPod's Dirty Secret
PSA), New Yorkers Casey and Van Neistatare self-taught filmmakers who use consumer-level tools to create experimental and autobiographical short films
. The brothers' new eponymous HBO series is a platform to showcase their quirky films, many of which explore topical subjects like Chatroulette
and Facebook privacy
. With the prospect (or threat?) of everything going 3D
, there's something especially comforting about their lo-fi approach. The series' first season is wrapping soon, but we're hoping a second season will reveal more maple syrup smuggling
Life In A Day:
While we're resigned to the idea that being credited as "Diner #2" is the closest we'll ever come to gaining an IMDb presence, this new collaboration between Google and YouTube might just provide us with our coveted fifteen minutes of fame
. The Life In A Day project asks participants to capture video snapshots of their lives during a 24-hour period on July 24th, then post their films on a dedicated YouTube channel. The most compelling footage will be included in a full-length, user generated documentary, with each contributor selected to be credited as a co-director - not too shabby considering the film will be directed by Kevin Macdonald
and produced by Ridley Scott
. The film will premiere at the 2011 Sundance Film Festival. With even the most mundane videos having a shot at being included, is it possible that even our Saturday laundry and grocery run could become film fest fodder?
If having your online video hit the Sundance scene isn't highbrow enough for you, the Solomon R. Guggenheim Foundation
is partnering with YouTube on YouTube Play, a biennial event hoping to draw "innovative work from unexpected sources" and bring fresh online video to their museums. Anyone can submit their work as long as they have the creativity (and editing chops) to complete a video entry shorter than 10 minutes or have an existing video that's less than two years old. Curators from the prestigious Guggenheim Museum will narrow entries down to 200 semifinalists whose work will be posted on the YouTube Play channel. From there, the entries will be whittled down to 20 finalists whose work will be displayed simultaneously in Guggenheim museums in Berlin, Spain, Venice and New York. If you're planning to enter, you best choose your entry wisely, because you can only enter once. No pressure.