Best of the (New) Fests
Three new music festivals aiming to be the next Coachella
Media / 16 May 2011
While album sales continue to sag and bands look for innovative ways to market themselves, there remains at least one aspect of the music industry that is experiencing boom times: festivals. This summer, fans will be enjoying themselves not just at summer stalwarts like Glastonbury and Lollapalooza, but also at a clean slate of new events. Here are three prospective standouts:
I’ll Be Your Mirror
: Since 1999, All Tomorrow’s Parties has served as a counterpoint to more corporate festivals, with a selected artist curating the line-up and participants sharing accommodations. Named after a Velvet Underground b-side, new “sister” festival I’ll Be Your Mirror functions similarly, only without the group sleepovers. Its inaugural event, held in Tokyo in February, was a huge success, so a second one is slated for London this summer. The two-day festival, curated by Portishead, will feature performances by PJ Harvey and Beach House, among others, at England’s historic Alexandra Palace. Those on the other side of the pond aren’t left out: a third iteration is planned for this September in Asbury Park, N.J.
Hideout Festival
: Is Croatia the new Ibiza? It sure looks that way, thanks in large part to this summer’s debut Hideout Festival. The three-day event takes place on the island of Pag, specifically Zrće Beach, a stunning location that looks out onto the Adriatic Sea. Attendees who can peel themselves away from the beach—or activities like bungee jumping and wake boarding, which Hideout Festival promotes on its website—will be entertained with dance music by the likes of 2manydjs, Annie Mac, and Jamie XX. The fun starts July 1, but those who are looking to get away for a bit longer can enjoy pre-festival boat parties that will circle the island.
Governors Ball
: Although it’s not exactly tropical, New York City gets its own island festival this year, with the inaugural Governors Ball. Located on Governors Island, a former US Army post that’s just a five-minute ferry ride from lower Manhattan and Brooklyn, this one-day event promises entertainment for even the most multitasking of New Yorkers. In addition to performances by bands like Girl Talk and Big Boi, there will be a beer pong tournament, ping pong games, a basketball court, and beach volleyball. VIP tickets will grant access to a viewing platform, the photo pit, the soundboard, the artists’ open bar and, perhaps most importantly, the “high end bathrooms.”
©The Intelligence Group