As inquisitive consumers become more informed about political claims
, brands and media providers are empowering the less politically-involved by featuring election content in their campaigns. Not all are maintaining a decidedly nonpartisan stance, but they are all encouraging people to get involved, whether by providing seamless voter registration or lending a cheeky nod to the two-party system.
may be best known for its Slurpees but, for this election season, it’s asking patrons via its 7-Election
campaign to “Buy a coffee. Cast a vote. Make a bald eagle proud.” Customers can advocate for their preferred candidate by sipping their morning brew in a branded Barack Obama or Mitt Romney coffee cup. Each “vote” is tallied and updated on the 7-Election website in real-time. While the promotion doesn’t assert any real predictability, its polling capability has been surprisingly accurate in the past
. Java heads who don’t necessarily want to walk into work broadcasting their political affiliation can always opt for 7-Eleven’s regular “nonpartisan” cups.
Hoping to make the election more relevant to young voters, Comedy Central
’s The Daily Show
and The Colbert Report
teamed up with Urban Outfitters
for a collaborative line of election-themed gear
. Fans of the network’s political satire can proudly express their support by wearing T-shirts with Indecision 2012
logos, drinking beer from a mug reading “Let Freedom Drink,” or sporting an “I’m Bi-Partisan Curious” button. To promote the collection, Urban Outfitters rolled out a “Join the Party-Literally
” sweepstakes that gave entrants the chance to win a trip to New York City to view the presidential election results at the official Comedy Central “Indecision 2012” election night party.