Powers of Ten
Creative works inspired by October’s fabled lucky day
Life / 27 Oct 2010

Though 10.10.10 has come and gone, celebrations of the symmetrical date storied to be the luckiest of the 21st century are extending the legend, as creative projects inspired by the calendar equivalent of a four-leaf clover occurred all over the world. Check them out now to gear up for next year’s most spiritual day, as 11.11.11 also promises to be a powerful date, according to numerologists.


10:10:10: Designers are no strangers to the powers of the number 10, as Charles and Ray Eames demonstrated in their now seminal 1968 film essay. So, at precisely 10:10:10 AM on the morning of 10.10.10, London’s Design Museum staged a live event—the duration of which was precisely 10 hours, 10 minutes and 10 seconds—at which designers Lee Cavaliere and Studio Condition exhibited an exhilarating new series of animations and postcards around the theme of 10. An accompanying soundtrack, by the seemingly un-Googleable musician known as Formula, of ten 100-second tracks, scored the event. Superstitious art fans who weren’t in attendance can grab a piece of history at this website, where the postcards have been made available.


1010: You wouldn’t know it by looking at the photo albums of practiced poses littering Facebook, but documentary photography remains a thriving art. Marking the singularity of 10.10.10, lifestyle blogger/photographer Victoria Hannan used the same curatorial prowess that informs her popular blog to create the 1010 project. She tapped 10 of her favorite blogger/photographers to take 10 photos apiece capturing normal Sunday life, minus any hoopla, through their eyes. As Hannan explains on the site where the project lives, “The 1010 project was devised as an antidote to everything in modern life always having to be bigger, better, louder and brighter than what’s been before.” The vitality of the photos is proof that proponents of the slow movement may be on to something.


One Day On Earth: One Day On Earth claims to be “the largest participatory media event in history.” Though we suspect there may be more than a few Twitter members who’d challenge the title, the goals of ODOE are undeniably admirable. The grassroots effort, which has been planting the seeds for its big 10.10.10 event for the past two years, encouraged international documentarians (professional and amateur alike) to film their lives over the 24-hour period of 10.10.10 and upload the footage to the ODOE platform. The finished project will be a crowdsourced “global mosaic” documenting the human experience. Filmmakers who didn’t make it into YouTube’s Guggenheim project need not worry about a second round of rejection, since everyone who submits—there are still two weeks left—will be included.

©The Intelligence Group