New hotels and resorts respond to the rise in gay tourism
Life / 20 Sep 2011
As initiatives that promote and legalize same-sex marriage continue to gain steam across the country, hospitality companies are paying attention to a growing clientele: gay honeymooners. As such, several new hotels and resorts aimed at gay travelers are offering LGBT-friendly conveniences and activities in safe and welcoming atmospheres.
The Out NYC:
Inspired by a visit to the Axel Hotel in Barcelona—one of a chain of upscale hotels marketed to gay tourists—developer Ian Simpson Reisner is now finalizing plans for gay-aimed property in midtown Manhattan. Set to open in early 2012, Reisner’s sprawling urban resort will appeal to the city’s gay tourists and residents alike, with a boutique hotel, upscale restaurant, Nickel spa, and a reception hall geared toward same-sex weddings. But The Out NYC’s flagship might prove to be the XL Nightclub, Lounge and Cabaret, a dance club and party space in a 14,000 square foot renovated garage which will open to the public this fall.
Lords South Beach Hotel:
This new Miami resort has already received positive write-ups from Design*Sponge and Urban Outfitters, all but ensuring its soon-to-be status as a trendsetter destination. Armed with bright and modern amenities and boasting some influential partnerships, Lords aims to become the first major gay boutique hotel brand in the US. So far, the enterprising minds behind the concept have teamed with Levi’s to design cool, casual staff uniforms; Out magazine to provide a gay-focused city guide and concierge service; and, ABSOLUT to assemble a cocktail menu exclusive to the hotel’s cabana bar. Designed by BHDM, the resort has been applauded for its sense of humor and style.
Adonis Tulum:
This luxury resort in Quintana Roo, Mexico caters exclusively to gay clientele. The all-inclusive hotel and spa is the first of its kind in the Riviera Maya. Its timely appearance followed Mexico City’s legalization of same-sex marriage late in 2009, which made the Mexican Riviera a prime honeymoon spot for couples finally able to tie the knot. In terms of amenities, Adonis offers up the standard fare: deluxe suites, an on-site spa and fitness center, gourmet eats, and beachfront views. But general director Patrick Lurenz also promises an environment where guests can avoid feeling “uncomfortable or discriminated against”—and so can completely relax.
©The Intelligence Group