Haute and Green
Veganism is flourishing in the least expected places
Life / 19 Jul 2011
Though the animal-friendly lifestyle has undoubtedly become a slow-growing but solid mainstay, veganism is making its grand entrance into popular culture decisively. Once viewed as extremist outsiders, vegans are pampering their taste buds with an array of grocery stores, bars and gourmet restaurants as well as fast food eateries, celebrity chefs and viral videos.
Plant Food For People
: Residents of LA’s Highland Park are gearing up their appetites for this recently announced vegan fast food drive-thru. At its soft opening last month, PFFP wowed diners with its use of jackfruit to create a vegan adaptation of “carnitas” tacos. (Jackfruit closely resembles the texture of poultry when cooked.) Although PFFP is new to the drive-thru restaurant model, the company has been supplying vegan deli sausages to its neighbor, Figueroa Produce Market, for some time now. Far from LA but feeling famished? Fear not, as plenty of fast food joints are adding vegan dishes to their menus daily—and if drive-thru isn’t an option, there’s always delivery.
Tal Ronnen
: Veganism is nothing new to Hollywood, but this culinary artist has firmly established himself as the vegan chef to the stars. Deemed by Oprah as “the best vegan chef in America,” he catered the wedding of Ellen DeGeneres and Portia de Rossi, as well as the U.S. Senate’s first ever vegan dinner. The Wynn and Encore resorts in Las Vegas consulted Ronnen when they added vegan dishes to the menus at all of their 22 restaurants. Proof that mainstream dominance may be imminent, Ronnen has been retained as the vegan consultant by—get this—two former McDonald’s executives for their forthcoming chain concept, LYFE Kitchen.
Vegan Black Metal Chef
: This home cook (real name: Brian Manowitz) has garnered more than 1.4 million views with his first YouTube video, “Episode 1 Pad Thai,” in which he cooks on a pentagram and uses such epic tools as a mace and daggers. His website, which encourages viewers to “come learn vegan cooking set to Black Metal with a dash of mysticism,” includes information on him and his goth knives, as well as fan merchandise for sale. He may be a little out there for the Food Network, but a personality like this may be just what the food truck scene needs for re-ignition. More episodes are now in release.
©The Intelligence Group