Color Me Pantone
The authority on color is reaching beyond the professional design world
Life / 23 Aug 2011
With the DIY movement growing ever more persistent, consumers are getting hip to the tools of the trade. One such example is the recent fascination with Pantone. The company’s Color Matching System has long been an industry standard among professional designers, and now the brand is also becoming synonymous with the best and boldest colors among untrained aesthetes.
Pantonism
: Pantonism, a hue-coded photo diary that has caught the attention of design-minded folks and laypeople alike, is on its way to becoming the most widely celebrated color library online. The site functions much like the 'search by color' feature on Google Images. Simply select a color from the spectrum (choices include orange, blue, yellow, purple, green, black, red, white, gold, gray, and, curiously, camo) and scroll through an easily navigable sea of multi-subject images to identify the ideal color inspiration for any creative project. Though colors are not currently matched to their corresponding Pantone shades, we’re hoping that feature arrives in time for our next home makeover.
Yellow 108
: Although yellow is part of this company’s identity, green may be a more apt adjective for it. The newly launched accessories company specializes in hats and sunglasses made from salvaged and recycled materials. As for the background behind the company name, the founders took a storytelling approach by naming it after a fitting primary Pantone chip, Yellow 108, that’s closely associated with sunshine, joy, intellect and energy—all key ingredients for an eco-friendly business. The highlighter-like intensity of the Yellow 108 shade is sure to make the line stand out among the earth toned palette that’s typically a mainstay among green goods.
Pantone Universe
: For those driven by color above all else, there are countless ways to infuse one’s life with “Pantonism,” whether fashioning magnets out of unused Pantone chips or baking Pantone chip cookies. But for those who are neither crafty nor skilled in the culinary arts, there are now ready-made Pantone products to aid in any pursuit. Avid shoppers can express their inner design geek with the Visa card; those who still prefer old-fashioned pen-and-paper to e-writers can doodle and free associate in a color chip notebook; and Apple devotees can protect their babies in brilliantly colored cases. Now, why would anyone want to restrict themselves to a life of black-and-white?
©The Intelligence Group