Uprise Art: Subscription services
remain a favored business model of entrepreneurs. Most are delivering one-time use items, like food
products, to subscribers’ doorsteps, but a new entrant to the category, Uprise Art
, seeks to provide a longer-lasting product. The NYC-based company is a members-only art collectors club that offers invest-to-own subscriptions to fine art. For a $50 monthly fee that goes towards purchasing the work, members can select a piece of art from founder Tze Chun’s
curated online gallery. Not only does the company frame, deliver, and hang the work for members but, in a try-before-you-buy twist, any item can be exchanged after three months.
The success of affordable art site 20x200
proves that there is a very real demand
for works that art collectors whose purse strings are tighter than those found at Art Basel can afford. Indeed, Americanflat
founder Giorgio Piccoli launched the online gallery to “create a brand that was not for the art investor but for the art lover.” Shoppers won’t find original works, but Americanflat is able to make previously unattainable works within reach by reproducing them using the “giclee on canvas method.” With prices under $100, it doesn’t even matter that the museum-quality copies may not become family heirlooms.