Bringing Home the (Organic) Bacon
Services that deliver healthy eats to shoppers’ doorsteps continue to proliferate
Life / 14 Mar 2012
Subscription services are among the hottest business models at the moment. Offering everything from DIY craft kits to exotic coffee beans, and even men’s underwear, startups are seeking devoted consumers in practically every niche category. The latest to inspire a fresh crop of mail order programs is health food, with several new companies delivering organic and artisanal foods that are as good for eaters’ well-being as they are tasty.
Most Gen Xers and Ys never had the experience of greeting their morning milkman as he dropped off a crate of fresh bottles. Mylkman is introducing a 21st century twist with hand-delivered organic, almond milk, or “mylk,” brought straight to subscribers’ front doors. Raw foodie/founder Jeff Leaf crafts the creamy concoction using soaked raw organic almonds from Italy and cracked coconut water from Thailand. He then painstakingly delivers each 32-ounce bottle to his customers the same day it was made, and returns weekly to swap out empty bottles with full ones. Currently, the small business is limited to residents of the rather large confines of Los Angeles County.
The farm-to-table food philosophy is widespread at this point, but how about Farm-to-Baby? Using only locally-grown produce, Farm-to-Baby delivers handmade baby food to NYC’s youngest. No more than two days ever pass between the farm and the family, ensuring that only fresh, preservative-free meals are served. Using the Farm-to-Baby website, customers choose a convenient delivery time, la Fresh Direct, for the infant edibles to be brought to their homes. The baby foods come in reusable glass jars to ensure no toxins reach them, or landfills, for that matter. At the next visit, Farm-To-Baby picks up any used jars for recycling, saving busy families from the hassle.
Foodies enjoy the process of hunting down their city’s artisanal specialties for an evening meal, but the average shopper rarely wants to take the time. Since most mom-and-pop shops don’t deliver, Artizone has introduced a “delivery zone for artisans.” Using Artizone’s online platform, customers can add items from multiple stores to one virtual cart for delivery. For example, in Chicago, shoppers can buy black truffle butter from Pasta Puttana, cheese from Great American Cheese, and beef from Gepperth’s Meat Market all in one purchase. Once the order is placed, an Artizone employee goes to each store to collect the items and delivers a grocery bag of gourmet ingredients. Bon appetit!
©The Intelligence Group