The Intelligence Group’s quarterly syndicated research study, The Cassandra Report, has been a critical decision tool for more than 15 years for companies, brands and organizations who are seeking to engage today’s hard-to-reach young audiences. The report affords a unique look into emerging trends in popular culture and what you need to know about how young people live, think and act today.
For the Fall 2010 Cassandra Report, we interviewed more than 1,000 14- to 34-year-olds and drew upon our ongoing interaction with nearly 5,000 hand-recruited young consumers to identify the trends that are impacting their world. This issue features a comprehensive resource for understanding the key emerging segments within the fast moving digital arena – including social gaming, augmented reality, collective buying, and infographics – which will help you stay abreast of new and varied technology platforms.
Throughout the issue, we reveal important macro trends that are not only affecting Gen Y now, but we believe will resonate for years to come. For example, in order to keep up with a real time world in which there is a dynamic stream of constantly updated information, conversations and events, Gen Y is developing a REAL-TIME REFLEX. Marketers need to develop their own reflex to stay relevant and be part of the conversation. This issue, like every edition of Cassandra, also contains hot trends, cultural insights and marketing implications to arm you with the stats, ideas and insights that are crucial to making smart decisions and effectively engaging young consumers.
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