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	<title>cassandra daily</title>
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	<link>http://www.cassandra.co</link>
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		<title>The Age of Incense</title>
		<link>http://www.cassandra.co/style/the-age-of-incense/</link>
		<comments>http://www.cassandra.co/style/the-age-of-incense/#comments</comments>
		<pubDate>Fri, 17 May 2013 18:03:32 +0000</pubDate>
		<dc:creator>digitalnative</dc:creator>
				<category><![CDATA[Style]]></category>
		<category><![CDATA[décor]]></category>
		<category><![CDATA[fragrances]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[scents]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=15044</guid>
		<description><![CDATA[It wasn’t that long ago that incense could be detected wafting through any dorm hallway, but as college students have since found more discreet methods of masking certain distinctive odors, it hasn’t been on the radar in a meaningful way—until recently. [...]]]></description>
				<content:encoded><![CDATA[<p>It wasn’t that long ago that incense could be detected wafting through any dorm hallway, but as college students have since found more discreet methods of masking <a href="http://cassandradaily.com/?s=marijuana">certain distinctive odors</a>, it hasn’t been on the radar in a meaningful way—until recently. Like many other <a href="http://cassandradaily.com/life/looming-horizon/">vintage</a> <a href="http://cassandradaily.com/style/memphis-woos-again/">home trends</a>, incense is enjoying a newfound renaissance.</p>
<p><b><img class="alignleft size-full wp-image-15045" alt="" src="http://www.cassandra.co/wp-content/uploads/Untitled-1.png" width="275" height="200" />Blackbird Incense Pyre</b>: <a href="http://en.wikipedia.org/wiki/Smudge_stick">Smudge sticks</a> are popular among urban hippies with ritualistic tendencies, but the comparatively harsh scent of the New Age herbal bundles isn’t for everyone. Seattle-based men’s clothing store/apothecary <a href="http://blackbirdballard.com/index.html">Blackbird</a> conceived of a modern substitute with its <a href="http://helloblackbird.blogspot.com/2013/04/blackbird-incense-pyres-redux.html">in-house incense pyres</a>. The more delicately scented, <a href="http://blackbirdballard.com/Incense_and_Room_Apothecary.html">burnable cones</a> were initially made as a limited run product, but they proved so popular, selling out every time they hit the floor, that the store decided to expand the collection. The highly concentrated aromatics are now available in seven fragrances, ranging from the tomato leaf notes of Roheline to the rose petal/sandalwood/anise seed medley of Ozo.</p>
<p><b><img class="alignleft size-full wp-image-15046" alt="" src="http://www.cassandra.co/wp-content/uploads/Untitled-3.png" width="275" height="200" />Incienso de Santa Fe</b>: Southwestern motifs have been resonating with the young and fashionable for the past few years, from <a href="http://cassandradaily.com/life/log-cabin-comfort/">Navajo print Pendleton blankets</a> to <a href="http://electriclovenyc.com/">custom-made dream catchers</a>. The latest New Mexican hallmark to take a US road trip is <a href="http://www.inscents.com/incense-burners/casa-with-pi-ntilde-on-natural-wood-incense.html">Incienso de Santa Fe</a>, a family-owned and operated home fragrance business that launched in 1963. The heritage brand has acquired a cult following in recent months, not only for its retro packaging, woodsy scents (juniper, pinon) and ecologically-minded production methods (all trees used to create the incense are already “down and dead”) but also for its hand-cast, hand-painted <a href="http://www.inscents.com/incense-burners/teepee-with-pi-ntilde-on-natural-wood-incense.html">teepee</a> and <a href="http://www.inscents.com/incense-burners/casa-with-pi-ntilde-on-natural-wood-incense.html">adobo hut</a> burners.</p>
<p><b><img class="alignleft size-full wp-image-15047" alt="Untitled-2" src="http://www.cassandra.co/wp-content/uploads/Untitled-2.png" width="275" height="200" />Papier d’Arménie Booklet: </b>The burning of benzoin, a dried sap derived from styrax trees, was a 19<sup>th</sup> century tradition among Armenians who used the natural resource to disinfect their homes. A <a href="http://www.nstperfume.com/2006/11/19/home-fragrance-papier-darmenie/">French entrepreneur eventually expanded the market throughout Europe</a> by soaking burnable paper in the solution and selling it as <a href="http://www.papierdarmenie.fr/EN/index.php?P=1">Papier D’Arménie</a>. The booklets, produced in the Parisian suburb of Montrouge for the past 120+ years, emit a unique smoky vanilla essence that’s a distinct alternative to saccharine scented candles. Now, fashionable boutiques, such as NYC’s <a href="http://www.fscbarber.com/">Barber &amp; Supply</a>, <a href="http://www.fscbarber.com/fragrance-1/incense-room-sprays/papier-d-armenie-booklet.html">stock the blotting papers</a>: perfect for urbanites seeking to cover up their malodorous <a href="http://cassandradaily.com/life/whats-cooking/">cooking</a> forays.</p>
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		<title>Sounds Good</title>
		<link>http://www.cassandra.co/life/sounds-good/</link>
		<comments>http://www.cassandra.co/life/sounds-good/#comments</comments>
		<pubDate>Thu, 16 May 2013 20:35:57 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[sound]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=15034</guid>
		<description><![CDATA[There’s been no shortage of sound experiments in recent months. Artists and scientists have teamed up to create apps, exhibitions, and sensory pairings celebrating all things auditory. Now, such experiments are taking on an altruistic air, as invested parties seek [...]]]></description>
				<content:encoded><![CDATA[<p>There’s been no shortage of sound experiments in recent months. Artists and scientists have teamed up to create <a href="http://cassandradaily.com/tech/smart-galleries/" target="_blank">apps</a>, <a href="http://www.cassandra.co/media/sound-makes-waves/" target="_blank">exhibitions</a>, and <a href="http://cassandradaily.com/life/once-more-with-hearing/" target="_blank">sensory pairings</a> celebrating all things auditory. Now, such experiments are taking on an altruistic air, as invested parties seek a better understanding of sound that could help them make it more comprehensible to the hearing impaired, and more restorative to the ill and injured.</p>
<p><b><img class="alignleft size-full wp-image-15037" alt="05.16.13-healing-environments" src="http://www.cassandra.co/wp-content/uploads/05.16.13-healing-environments.jpg" width="275" height="200" />Healing Environments</b>: Ambient music pioneer <a href="http://www.independent.co.uk/arts-entertainment/art/news/from-roxy-music-to-the-cure-brian-eno-composes-soundscapes-to-treat-hospital-patients-8577179.html" target="_blank">Brian Eno has designed two innovative “healing environments”</a> that will test the therapeutic properties of ambient sound for the recently opened Montefiore Hospital in the UK. Each was created to provide a serene atmosphere with restorative effects for the hospital’s patients. The first space, called simply “Quiet Room for Montefiore,” is an empty room characterized only by its ambient <a href="http://en.wikipedia.org/wiki/Generative_music" target="_blank">generative music</a>, providing a respite for patients who need a moment to themselves amid the chaotic, impersonal hospital environs. The second, “77 Million Paintings for Montefiore,” features more generative music as well as a light installation (presumably of the <a href="http://www.cassandra.co/life/brighten-up/" target="_blank">therapeutic</a>, non-<a href="http://www.cassandra.co/life/light-it-up/" target="_blank">theatrical</a> variety).</p>
<p><b><img class="alignleft size-full wp-image-15036" alt="05.16.13-christine-sun-kim" src="http://www.cassandra.co/wp-content/uploads/05.16.13-christine-sun-kim.jpg" width="275" height="200" />Christine Sun Kim</b>: Last year, a <a href="http://www.cassandra.co/tech/blind-sighted/" target="_blank">spate of gadgetry</a> sought to give the blind augmented vision capabilities. A similarly inspired effort to “reclaim sound,” conceived of by hearing-impaired artist <a href="http://christinesunkim.com/" target="_blank">Christine Sun Kim</a>, is featured in a recent <a href="https://vimeo.com/31083172" target="_blank">video short</a> from <a href="http://theselby.com/" target="_blank">The Selby</a>. Kim investigates the physicality of sound by translating noise into kinetic phenomena in order to experience it through its visual and bodily effects—such as sound vibrations, a visceral, internal way for the deaf to process sound stimuli. The resultant works feature brightly colored strings strapped across pulsing speakers, paint splattered by shocks of sound from a microphone, and ongoing feedback loops that rattle physical space.</p>
<p><b><img class="alignleft size-full wp-image-15035" alt="05.16.13-bio-aid" src="http://www.cassandra.co/wp-content/uploads/05.16.13-bio-aid.jpg" width="275" height="200" />BioAid</b>: Researchers at the University of Essex have developed an algorithm that could transform smartphones into nouveau hearing aids. Like similar software that <a href="http://cassandradaily.com/tech/full-alert/" target="_blank">harnesses and perfects ambient noise</a>, <a href="http://bioaid.org.uk/" target="_blank">BioAid</a> uses the smartphone’s internal processing power to amplify too-quiet noises and diminish too-loud ones. This trick essentially mimics the biological processes that occur in a healthy ear to deliver clearer, more comprehensible sound to the hearing impaired. Such a hearing aid app could ultimately lower barriers of cost and inconvenience that may prevent one from seeking auditory treatment. The algorithm is currently available for free download in <a href="https://itunes.apple.com/gb/app/bioaid/id577764716" target="_blank">the iTunes App Store</a>.</p>
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		<title>Share the Road</title>
		<link>http://www.cassandra.co/life/share-the-road/</link>
		<comments>http://www.cassandra.co/life/share-the-road/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:26:44 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[bicycles]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[safety]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=15018</guid>
		<description><![CDATA[As communities embrace bike-friendly streets, a rise in motor vehicle and bicycle collisions has become an unintended consequence of eco-friendly commuting. Specialized protective gear for cyclists tackles one aspect of the problem, but a new approach takes aim at safety improvements on bikes and vehicles [...]]]></description>
				<content:encoded><![CDATA[<p>As communities <a href="http://travel.cnn.com/explorations/life/usa/most-bike-friendly-cities-us-016148" target="_blank">embrace bike-friendly streets</a>, a rise in motor vehicle and <a href="http://streetsblog.net/2012/12/11/whats-behind-the-rise-in-cyclist-and-pedestrian-deaths/" target="_blank">bicycle collisions</a> has become an unintended consequence of eco-friendly commuting. <a href="http://www.cassandra.co/life/ride-safe/" target="_blank">Specialized protective gear for cyclists</a> tackles one aspect of the problem, but a new approach takes aim at safety improvements on bikes and vehicles rather than on those doing the pedaling.</p>
<p><b><img class="alignleft size-full wp-image-15021" alt="05.15.13-save-cap" src="http://www.cassandra.co/wp-content/uploads/05.15.13-save-cap.jpg" width="275" height="200" />SaveCAP</b>: Airbags are no longer just for car passengers. In fact, they&#8217;re now used to protect <a href="http://www.psfk.com/2012/03/earthquake-house-airbags.html" target="_blank">houses from earthquakes</a>, <a href="http://www.engadget.com/2011/11/15/the-north-face-announces-avalanche-airbag-safety-system-abs-ve/" target="_blank">hikers from avalanches</a> and, thanks to Dutch car company <a href="http://www.tno.nl/index.cfm?Taal=2" target="_blank">TNO</a>, cyclists from cars. Research has found that when a car hits a bicycle, the rider typically lands on the windshield with their head and shoulders leading. TNO developed an airbag system, called <a href="http://www.tno.nl/content.cfm?Taal=2&amp;content=prop_case&amp;context=thema&amp;item_id=1199&amp;laag1=894&amp;laag2=914&amp;laag3=104" target="_blank">SaveCAP</a>, which inflates on a car’s exterior between the bottom edge of the front windshield and the hood. A forward-facing camera under the rearview mirror connects with software that identifies oncoming pedestrians or cyclists, and activates its “alert” mode to deploy the windshield airbags.</p>
<p><b><img class="alignleft size-full wp-image-15020" alt="05.15.13-safest-bike" src="http://www.cassandra.co/wp-content/uploads/05.15.13-safest-bike.jpg" width="275" height="200" />The Safest Bike on the Road</b>: Lawyer and <a href="http://bikesafeboston.com/" target="_blank">bicycle safety advocate</a> Josh Zisson built what he describes as <a href="http://www.fastcoexist.com/1681126/behold-the-safest-bike-on-the-road#1" target="_blank">“the safest bike on the road.”</a> His custom concept bike features an internal rear gear hub that allows cyclists to switch gears at a dead stop, enclosed drum brakes capable of handling all weather conditions and, most significantly, a comprehensive focus on visibility. Indeed, LED headlights, daytime running lights, brake lights, and a complete <a href="http://halocoatings.com/" target="_blank">coating of reflective sealant</a> make the bicycle nearly impossible to miss. Several cycling veterans contributed to the project, including a handmade frame by <a href="http://www.tedwojcikcustombicycles.com/" target="_blank">Ted Wojcik Custom Bicycles</a>, handlebar grips from <a href="http://www.ridepdw.com/" target="_blank">Portland Design Works</a>, and assembly through <a href="http://hubbicycle.com/" target="_blank">Hub Bicycle</a>.</p>
<p><b><img class="alignleft size-full wp-image-15019" alt="05.15.13-safer-urban-lorry" src="http://www.cassandra.co/wp-content/uploads/05.15.13-safer-urban-lorry.jpg" width="275" height="200" />Safer Urban Lorry</b>: Some cities are focusing on <a href="http://la.streetsblog.org/2013/02/19/ladot-ready-to-embrace-floating-bike-lanes-for-westwood-but-is-community-ready/" target="_blank">bike lanes</a>, but the <a href="http://lcc.org.uk/" target="_blank">London Cycling Campaign (LCC)</a> has developed a vehicle design that eliminates trucks’ blind spots thereby reducing the danger they pose to cyclists. The concept, called the <a href="http://lcc.org.uk/articles/lcc-challenges-construction-industry-to-adopt-its-safer-urban-lorry-to-reduce-lorry-cyclist-deaths" target="_blank">Safer Urban Lorry</a>, takes inspiration from the open cab design of modern garbage trucks, touting a 360-degree early warning camera system, lower seating position, and large bus-like windows to improve visibility. The project follows an initiative that the organization launched last year, <a href="http://wfcycling.wordpress.com/2013/04/12/waltham-forest-award-for-safer-lorries-safer-cycling-pledge/" target="_blank">Safer Lorries, Safer Cycling</a><i>, </i>which called upon council members to take a pledge insisting on cyclist awareness training for drivers and use of the <a href="http://cassandradaily.com/tech/road-2-0/" target="_blank">latest safety technology</a>.</p>
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		<title>Just Add Water</title>
		<link>http://www.cassandra.co/life/just-add-water/</link>
		<comments>http://www.cassandra.co/life/just-add-water/#comments</comments>
		<pubDate>Tue, 14 May 2013 17:57:37 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[fitness]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=15007</guid>
		<description><![CDATA[With summer around the corner, people are seeking new ways to cool off and stay in shape. Fortunately, the popularity of aquatic fitness activities is gaining momentum, fulfilling both needs. Last year, synchronized swimming experienced a resurgence, but the latest water workouts [...]]]></description>
				<content:encoded><![CDATA[<p>With summer around the corner, people are seeking new ways to cool off and stay in shape. Fortunately, the popularity of aquatic fitness activities is gaining momentum, fulfilling both needs. Last year, <a href="http://www.cassandradaily.com/play/sync-or-swim/" target="_blank">synchronized swimming</a> experienced a resurgence, but the latest water workouts are inspired more by land-based fitness trends. No longer just for <a href="http://www.reuters.com/article/2013/04/12/us-pool-exercise-may-build-strength-redu-idUSBRE93B14620130412" target="_blank">seniors wanting to fend off osteoporosis</a>, aquatic exercise is also attracting <a href="http://clubindustry.com/universities/aquatic-fitness-gaining-popularity-college-campuses" target="_blank">the younger set</a>.</p>
<p><b><img class="alignleft size-full wp-image-15009" alt="05.14.13-aqua-studio" src="http://www.cassandra.co/wp-content/uploads/05.14.13-aqua-studio.jpg" width="275" height="200" />Aqua Studio:</b> Aqua cycling is already an established exercise movement in Europe, but it’s just catching on in the US. <a href="http://www.aquastudiony.com" target="_blank">Aqua Studio</a> is a recently opened NYC <a href="http://www.cassandra.co/play/let-the-spinning-wheel-spin/" target="_blank">cycling space</a> that offers classes in which up to 15 people (<a href="http://cassandradaily.com/life/the-old-girls-club/" target="_blank">women only</a>, currently) ride metal bikes submerged in four feet of water while also working on core and arm strengthening. Riders, rather than adjusting the bike’s resistance throughout the 45-minute class, choose from three pre-set levels, with water making the workout even tougher than a typical spin session. The studio <a href="http://www.aquastudiony.com/aquaspinning/" target="_blank">boasts</a> that class participants burn cellulite and up to 800kcal per hour, but won’t feel soreness afterwards.</p>
<p><b><img class="alignleft size-full wp-image-15010" alt="05.14.13-aqua-yoga" src="http://www.cassandra.co/wp-content/uploads/05.14.13-aqua-yoga.jpg" width="275" height="200" />Aqua Yoga</b>: The number of Americans who practice yoga reached <a href="http://www.huffingtonpost.com/2012/12/06/american-yoga_n_2251360.html" target="_blank">20.4 million in 2012</a>, up from 15.8 million in 2008. Among <a href="http://abcnews.go.com/Travel/hottest-hybrid-yoga-trends/story?id=19015658" target="_blank">the numerous hybrid versions that have emerged</a> is aqua yoga, which puts less stress on the joints than regular yoga. The water also provides greater resistance, enabling participants to <a href="http://sports.yahoo.com/news/burn-more-calories-performing-water-yoga-213200922--spt.html" target="_blank">burn calories faster</a>. Guests at LA’s <a href="http://www.hotelwilshire.com" target="_blank">The Hotel Wilshire</a>, through <a href="http://www.hotelchatter.com/story/2013/4/22/164721/250/hotels/Kimpton_Launches_New_Aqua_Yoga_Program_with_Lululemon_" target="_blank">a partnership between Kimpton Hotels and Lululemon</a>, can now take aqua yoga classes led by the apparel brand’s yoga ambassadors in the hotel’s rooftop pool. As Kimpton rolls out new fitness initiatives across its properties, it may offer this class at more locations in the future.</p>
<p><b><img class="alignleft size-full wp-image-15008" alt="05.14.13-aqua-zumba" src="http://www.cassandra.co/wp-content/uploads/05.14.13-aqua-zumba.jpg" width="275" height="200" />Aqua Zumba</b>: Zumba, the <a href="http://www.businessinsider.com/how-zumba-became-the-largest-fitness-brand-in-the-world-2012-12?op=1" target="_blank">wildly popular</a> dance fitness craze, has spun off <a href="http://www.zumba.com/en-US/party" target="_blank">Aqua Zumba</a>, a new wrinkle that has been making a splash worldwide. Instructors stand outside the pool to best demonstrate the choreography, which combines aerobics, dance, and lap exercises. Some of the moves and dance styles are modified since they work better on land, but by <a href="http://www.cdc.gov/healthywater/swimming/health_benefits_water_exercise.html" target="_blank">adding water to the workout</a>, participants can enhance their aerobic endurance, flexibility, and joint mobility. This virtual &#8220;pool party&#8221; shows no signs of sinking, as an <a href="http://www.wwd.com/fashion-news/fashion-scoops/swim-party-workout-6906710" target="_blank">Aqua Zumba by Speedo collection</a>, consisting of swimsuits, aquatic footwear and fitness accessories, will hit stores next year.</p>
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		<title>Spot On</title>
		<link>http://www.cassandra.co/tech/spot-on/</link>
		<comments>http://www.cassandra.co/tech/spot-on/#comments</comments>
		<pubDate>Mon, 13 May 2013 18:54:49 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sharing]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=14998</guid>
		<description><![CDATA[Starbucks certainly has its fair share of coffee evangelists, but it’s no secret that many of its patrons aren’t hanging out there solely for the Frappuccinos. Free Wi-Fi is a hot commodity these days, particularly as the work/life divide becomes increasingly blurred. In light [...]]]></description>
				<content:encoded><![CDATA[<p>Starbucks certainly <a href="http://www.viralblog.com/facebook-marketing/how-starbucks-got-10-million-facebook-fans/" target="_blank">has its fair share of coffee evangelists</a>, but it’s no secret that many of its patrons <a href="http://www.adweek.com/news/technology/starbucks-wifi-gets-even-more-ad-supported-boingo-wireless-148575" target="_blank">aren’t hanging out there solely for the Frappuccinos</a>. <a href="http://www.openwifinyc.com/classic/index.php" target="_blank">Free Wi-Fi</a> is a hot commodity these days, particularly as the work/life divide becomes increasingly blurred. In light of this, brands and technology entrepreneurs are looking to win consumer loyalty via the distribution of hotspots through unusual means.</p>
<p><b><img class="alignleft size-full wp-image-15001" alt="05.13.13-microsoft-forbes-hotspot" src="http://www.cassandra.co/wp-content/uploads/05.13.13-microsoft-forbes-hotspot.jpg" width="275" height="200" />Microsoft’s <i>Forbes </i>Hotspot</b>: <a href="http://www.bloomberg.com/news/2013-01-08/google-to-offer-free-wi-fi-in-chelsea.html" target="_blank">Sponsoring free Wi-Fi in urban public spaces</a> such as parks and <a href="http://gizmodo.com/5995379/30-new-york-city-subway-stations-just-got-free-wi+fi-and-cell-service" target="_blank">subways</a> is a relatively common practice among marketers, yet a recent promotion from Microsoft gave potential brand fans a more widely available opportunity to access gratis Internet. The <a href="http://www.engadget.com/2013/04/23/magazine-slips-in-a-free-t-mobile-wifi-hotspot/" target="_blank">software giant partnered with <i>Forbes</i></a><i> </i>to place functional T-Mobile routers in special issues of last month’s issue. The hotspots, secured in cardboard inserts, doled out free Wi-Fi for 15 days for up to five devices at once. An ad for <a href="http://office.microsoft.com/en-us/business/what-is-office-365-for-business-FX102997580.aspx" target="_blank">Office 365</a>, the publishing stunt included a four-page insert intended to convince users of the convenience of the software’s cloud utility.</p>
<p><b><img class="alignleft size-full wp-image-15000" alt="05.13.13-wifi-movie-poster" src="http://www.cassandra.co/wp-content/uploads/05.13.13-wifi-movie-poster.jpg" width="275" height="200" />Wi-Fi Movie Poster</b>: Movie marketers are making clever use of smartphone technology in their efforts to lure ever discerning audiences into theatres. One recent tactic was even built into the movie itself, as Dutch release <a href="http://laughingsquid.com/dutch-horror-film-app-uses-audience-phones-to-enhance-the-plot/" target="_blank"><i>App</i> featured a second screen experience</a> via a companion app. South Korean film distributor <a href="http://www.cj-entertainment.com/" target="_blank">CJ Entertainment</a> took a similarly mobile-minded approach with its <a href="http://www.adverblog.com/2013/04/10/the-wi-fi-poster/" target="_blank">2.0 movie poster concept</a>. The reinvented advert for espionage thriller <a href="http://www.theberlinfile.com/" target="_blank"><i>The Berlin File</i></a> was embedded with a Wi-Fi hotspot that offered passersby free Internet. Immediately upon logging in to the network, users were directed to the movie’s homepage where they could watch a trailer and, of course, purchase tickets.</p>
<p><b><img class="alignleft size-full wp-image-14999" alt="05.13.13-karma" src="http://www.cassandra.co/wp-content/uploads/05.13.13-karma.jpg" width="275" height="200" />Karma</b>: People share media freely online, even in the face of <a href="http://www.nytimes.com/2013/03/27/arts/music/ghost-beach-band-debates-piracy-on-times-square-billboard.html" target="_blank">debates over piracy</a> and copyright infringement. Yet, when it comes to the ways in which they access the digital domain, most keep passwords guarded. The technologists behind new gadget <a href="https://yourkarma.com/" target="_blank">Karma</a> are out to reverse the trend with the introduction of the first social hotspot. The palm-sized box is a mobile Wi-Fi hotspot that provides users with pay-as-you-go Internet access. Through a feature the company calls <a href="http://techcrunch.com/2013/03/02/a-modest-review-of-yourkarma/" target="_blank">Social Bandwith</a>, Karma owners can open up access to anyone in their vicinity. When someone joins a Karma network, both users are rewarded with 100 MB of free data.</p>
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		<title>Knock on Wood</title>
		<link>http://www.cassandra.co/life/knock-on-wood/</link>
		<comments>http://www.cassandra.co/life/knock-on-wood/#comments</comments>
		<pubDate>Fri, 10 May 2013 18:54:40 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[crafts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[hobbies]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=14989</guid>
		<description><![CDATA[Shop class is no longer the high school rite of passage it once was, but the young and hip are turning back to woodworking as a new weekend elective. Providing hobbyists with much sought after opportunities to get their hands dirty while [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.forbes.com/sites/tarabrown/2012/05/30/the-death-of-shop-class-and-americas-high-skilled-workforce/" target="_blank">Shop class is no longer the high school rite of passage</a> it once was, but the young and hip are turning back to woodworking as a new weekend elective. Providing hobbyists with much sought after opportunities to get their hands dirty while engendering the skills needed to make custom furniture and home accessories, <a href="http://www.communitywoodshopla.com/" target="_blank">woodworking workshops and classes</a> are proliferating to meet market demand.</p>
<p><b><img class="alignleft size-full wp-image-14990" alt="05.10.13-knowhow-shop" src="http://www.cassandra.co/wp-content/uploads/05.10.13-knowhow-shop.jpg" width="275" height="200" />Knowhow Shop</b>:  Furniture designers are embracing 3D printing technology <a href="http://www.designer-daily.com/10-ingenious-furniture-designs-made-with-3d-printing-33685" target="_blank">with remarkable results</a>, yet many still prefer tactile methods of construction. LA’s <a href="http://knowhowshopla.tumblr.com/" target="_blank">Knowhow Shop</a>, a fabrication lab and design studio in Highland Park, offers project-based workshops suitable even for those who’ve never handled a jigsaw. Aspiring woodworkers can sign up for one-day studio boot camps from which they’ll bring home a finished creation and a working knowledge of key tools. Upcoming sessions include a Garden Bench Workshop appropriate for beginners, a Wooden Utensils Workshop, and a freeform symposium with artist <a href="http://fredrosestudio.com/artist-statement/" target="_blank">Fred Rose</a> for those who wish to take a more right-brained approach to the craft.</p>
<p><b><img class="alignleft size-full wp-image-14991" alt="05.10.13-rebuilding-exchange" src="http://www.cassandra.co/wp-content/uploads/05.10.13-rebuilding-exchange.jpg" width="275" height="200" />Rebuilding Exchange</b>: Chicago’s <a href="http://rebuildingexchange.org/" target="_blank">Rebuilding Exchange</a> has been promoting <a href="http://cassandradaily.com/life/trash-to-treasure/" target="_blank">reclaimed building materials</a> for the past three years, keeping perfectly usable construction supplies out of landfills and, instead, offering them for reuse through its retail warehouse. Among its efforts to further foster local sustainability is an in-house curriculum of public workshops designed to equip community members with applicable upcycling expertise. Its ‘<a href="http://rebuildingexchange.eventbrite.com/" target="_blank">Make It Take It’ series</a> invites aspiring carpenters to learn basic woodworking skills through the construction of furniture pieces suitable for both home and garden. Upcoming options include utilitarian crates, planter boxes, benches, and rustic mirrors, while four-day intensives teach more advanced skills.</p>
<p><b><img class="alignleft size-full wp-image-14992" alt="05.10.13-what-is-wood" src="http://www.cassandra.co/wp-content/uploads/05.10.13-what-is-wood.jpg" width="275" height="200" />What is Wood?</b>: The studio and art space formerly known as The Intercourse was one of the innumerable <a href="http://www.bloomberg.com/news/2012-11-02/artist-dustin-yellin-sloshes-through-new-red-hook-studio.html" target="_blank">casualities of Hurricane Sandy</a> in Red Hook, Brooklyn. Coinciding with its recovery is its reinvention as <a href="http://pioneerworks.org/" target="_blank">Pioneer Works</a>. The facility retained its prior artists-in-residence program, but now offers unconventional art education opportunities that are open to the public. Next month’s <a href="http://pioneerworks.org/classes/what-is-wood/" target="_blank">‘What is Wood?’</a> invites creative treehuggers to learn about the “properties, possibilities and history of [the] versatile medium.” The class, taught by sculptor <a href="http://www.tbeale.com/" target="_blank">Thomas Beale</a>, isn’t grounded entirely in the science of wood, though. Rather, it will impart its participants with insights gleaned from the artist’s unique personal perspective.</p>
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		<title>Apps Against Extinction</title>
		<link>http://www.cassandra.co/tech/apps-against-extinction/</link>
		<comments>http://www.cassandra.co/tech/apps-against-extinction/#comments</comments>
		<pubDate>Thu, 09 May 2013 15:21:54 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[animals]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[eco]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=14980</guid>
		<description><![CDATA[Technology has become a powerful tool in the fight for environmental conservation, with modern devices and platforms applied to everything from local agriculture to recycling. Now, mobile technology is also providing support for advocates of endangered animals, as new apps serve to protect those [...]]]></description>
				<content:encoded><![CDATA[<p>Technology has become a powerful tool in the fight for <a href="http://www.cassandradaily.com/tech/eco-intelligence/" target="_blank">environmental conservation</a>, with modern devices and platforms applied to everything from <a href="http://www.cassandradaily.com/tech/farm-2-0/" target="_blank">local agriculture</a> to <a href="http://www.cassandradaily.com/life/trash-to-treasure/" target="_blank">recycling</a>. Now, mobile technology is also providing support for advocates of endangered animals, as new apps serve to protect those creatures in crisis and help ecologists rediscover and repopulate threatened species.</p>
<p><b><img class="alignleft size-full wp-image-14981" alt="05.09.13-wwf-together" src="http://www.cassandra.co/wp-content/uploads/05.09.13-wwf-together.jpg" width="275" height="200" />WWF Together</b>: The <a href="http://worldwildlife.org/" target="_blank">World Wildlife Fund</a> has released a free app designed to raise awareness of endangered species without resorting to just the usual dry facts and figures. The app, called <a href="http://worldwildlife.org/pages/the-world-s-most-amazing-animals-in-one-app" target="_blank">Together</a>, uses stunning imagery and <a href="http://www.cassandradaily.com/tech/every-picture-tells-a-story/" target="_blank">digital storytelling</a> to relay information about exotic vanishing animals, from giant pandas to marine turtles to jaguars. Interactive features like <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=COPOEOnRnNk#t=9s" target="_blank">Tiger Vision</a>, which allows users to compare their own vision to the advanced visual prowess of a tiger, make clever use of the platform. Through this and similar features, the app meets growing demand for <a href="http://www.cassandradaily.com/life/light-it-up/" target="_blank">sensory stimulation</a>—all the better to appeal to a new generation of potential donors.</p>
<p><b><img class="alignleft size-full wp-image-14982" alt="05.09.13-new-forest-cicada-project" src="http://www.cassandra.co/wp-content/uploads/05.09.13-new-forest-cicada-project.jpg" width="275" height="200" />New Forest Cicada Project</b>: Brood II cicadas will soon <a href="http://www.nytimes.com/2013/05/02/opinion/here-comes-the-cicadas-buzz.html" target="_blank">noisily invade</a> the Eastern Seaboard, and their UK brethren, New Forest cicadas, are also due to emerge this spring. Interestingly, this particular breed hasn’t been discovered in forests for over a decade—possibly due to its incredibly <a href="http://www.newforestcicada.info/about/cicada/" target="_blank">high-pitched song</a>, which is inaudible to human ears. <a href="http://www.newforestcicada.info/" target="_blank">Researchers at the University of Southampton</a> are currently developing an app that will do the hard work of detection on humans’ behalf. If just some of New Forest’s one million annual summer visitors download and open the cicada-detecting app, it could further researchers’ understanding—and future preservation—of this elusive endangered species.</p>
<p><b><img class="alignleft size-full wp-image-14983" alt="05.09.13-whale-alert" src="http://www.cassandra.co/wp-content/uploads/05.09.13-whale-alert.jpg" width="275" height="200" />Whale Alert</b>: Those with <a href="http://www.cassandra.co/tech/remembrance-when/" target="_blank">long-term memories</a> may recall when “Save the Whales” was a widespread rallying cry, but in recent years the <a href="http://www.nytimes.com/roomfordebate/2013/01/10/did-we-save-the-whales-19" target="_blank">anti-whaling initiative has quieted</a> drastically. That’s not to say, however, that there are no longer efforts to protect whales from the effects of the commercial shipping industry. Though boat-whale collisions are rare, some species’ numbers are so low that even a single strike can dramatically impact their already fragile population. Large vessel operators can now rely on an app called <a href="https://itunes.apple.com/us/app/whale-alert-ship-strike-reduction/id511707112?mt=8" target="_blank">Whale Alert</a>, developed by navigation experts at <a href="http://earthnc.com/" target="_blank">EarthNC</a>, to detect and avoid drastically endangered <a href="http://en.wikipedia.org/wiki/Right_whale#Conservation" target="_blank">‘right whales,’</a> a class of whales comprised of three species that are particularly prone to thread by trade.</p>
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		<title>Put a Spin on It</title>
		<link>http://www.cassandra.co/life/put-a-spin-on-it/</link>
		<comments>http://www.cassandra.co/life/put-a-spin-on-it/#comments</comments>
		<pubDate>Wed, 08 May 2013 20:45:17 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[bicycles]]></category>
		<category><![CDATA[eco]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[food]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=14971</guid>
		<description><![CDATA[From stationary to electric to fixed gear, the march of bike culture doesn’t appear to be putting on the brakes anytime soon. Convenience has been a particularly influential factor in attracting new riders, whether through bike-friendly apparel or space-saving design. Now, rather than wasting all this new kinetic [...]]]></description>
				<content:encoded><![CDATA[<p>From <a href="http://cassandradaily.com/play/let-the-spinning-wheel-spin/" target="_blank">stationary</a> to <a href="http://www.cassandradaily.com/play/electric-feel/" target="_blank">electric</a> to fixed gear, the march of bike culture doesn’t appear to be putting on the brakes anytime soon. Convenience has been a particularly influential factor in attracting new riders, whether through <a href="http://cassandradaily.com/style/cycle-chic/" target="_blank">bike-friendly apparel</a> or <a href="http://cassandradaily.com/play/in-the-fold/" target="_blank">space-saving design</a>. Now, rather than wasting all this new <a href="http://www.nytimes.com/2009/12/15/science/earth/15bike.html?_r=0" target="_blank">kinetic energy</a> on mere exercise, eateries are using pedal-powered appliances to whip up healthy treats.</p>
<p><b><img class="alignleft size-full wp-image-14972" alt="05.08.13-velopresso" src="http://www.cassandra.co/wp-content/uploads/05.08.13-velopresso.jpg" width="275" height="200" />Velopresso</b>: <a href="http://www.velopresso.cc/" target="_blank">Velopresso</a> is a mobile coffee tricycle that keeps the java flowing as long as the wheels are turning. Designers Amos Field Reid and Lasse Oiva, the <a href="http://www.rca.ac.uk/" target="_blank">Royal College of Art</a> graduates who conceived of and constructed the device, wanted to put a spin on the classic coffee cart while maintaining a silent, energy efficient business via pedal power. Aiming to minimize its carbon footprint, the Velopresso’s gears have been rewired to push the cart forward and power the coffee grinder, while the water is heated through a small, gas-powered <a href="http://www.cassandra.co/life/cook-out/" target="_blank">camping boiler</a> to brew steaming cups o’ joe on the go.</p>
<p><b><img class="alignleft size-full wp-image-14973" alt="05.08.13-peddlers-creamery" src="http://www.cassandra.co/wp-content/uploads/05.08.13-peddlers-creamery.jpg" width="275" height="200" />Peddler’s Creamery</b>: Hand-churning is a fairly common bragging right among ice cream companies, but Los Angeles-based <a href="http://www.peddlerscreamery.com/" target="_blank">Peddler’s Creamery</a> boasts the distinction of producing small batch <a href="http://www.cassandra.co/life/ice-age/" target="_blank">frozen desserts</a> using pedal power. Owner Edward Belden started out selling ice cream <a href="http://laist.com/2012/06/04/peddlers_creamery_ice_cream_bike_downtown_la.php" target="_blank">from the back of his bike</a>, and recently hung up his helmet to open a store in downtown LA. At the new shop, the bike is stationed in the front room, but the power it generates is funneled to a churn in the back. Exclusively using premium quality, locally sourced and organic ingredients, it takes Belden only around 20 minutes of pedaling to create a five-gallon batch.</p>
<p><b><img class="alignleft size-full wp-image-14974" alt="05.08.13-moberi" src="http://www.cassandra.co/wp-content/uploads/05.08.13-moberi.jpg" width="275" height="200" />Moberi</b>: <a href="http://www.rosecityfoodpark.com/" target="_blank">Rose City Food Park</a> cart <a href="http://moberismoothies.com/" target="_blank">Moberi</a> utilizes an exercise bike with spindles attached to blenders to engineer <a href="http://cassandradaily.com/life/rip-city-rocks/" target="_blank">Portland’s</a> first bike-powered smoothie bar. The interactive food cart lets customers hop on the bike to make their own smoothies, juices and health shots. Recently, the company <a href="http://www.kickstarter.com/projects/864960996/keep-moberi-pedaling-bike-powered-smoothies-for-al?ref=category" target="_blank">has turned to Kickstarter</a> in hopes of growing the business, including the addition of a bike blender suitable for use by kids under 10. Owner Ryan Carpenter developed the concept after being inspired by <a href="http://www.mayapedal.org/" target="_blank">Maya Pedal</a>, a Guatemalan NGO that turns old bikes into machines for community use, like husking corn and blending drinks.</p>
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		<title>Drink Up</title>
		<link>http://www.cassandra.co/life/drink-up/</link>
		<comments>http://www.cassandra.co/life/drink-up/#comments</comments>
		<pubDate>Tue, 07 May 2013 16:38:24 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=14960</guid>
		<description><![CDATA[With beer sales declining (even over St. Patrick’s Day weekend), &#8221;big beer&#8221; is facing pressure to innovate. Some attribute the dip in sales to this spring’s slow start, but research shows that young consumers are increasingly gravitating towards craft beer, wine and liquor. Now, several brewing giants are incorporating [...]]]></description>
				<content:encoded><![CDATA[<p>With <a href="http://adage.com/article/news/big-beer-brands-brutal/241190/" target="_blank">beer sales declining</a> (even over <a href="http://money.msn.com/now/post.aspx?post=1adb682b-70af-476c-8515-f806ab8cbe11" target="_blank">St. Patrick’s Day weekend</a>), &#8221;big beer&#8221; is facing pressure to innovate. Some attribute the dip in sales to <a href="http://business.time.com/2013/05/03/too-cold-for-a-cold-one-big-beer-companies-blame-mother-nature-for-slumping-sales/" target="_blank">this spring’s slow start</a>, but research shows that young consumers are increasingly gravitating towards <a href="http://www.npr.org/2013/03/17/174571197/craft-brews-slowly-chipping-away-at-big-beers-dominance" target="_blank">craft beer</a>, <a href="http://www.winemag.com/Wine-Enthusiast-Magazine/February-2013/Wine-on-the-Rise/" target="_blank">wine</a> and <a href="http://www.huffingtonpost.com/2012/12/04/liquor-sales-economic-recovery_n_2238444.html" target="_blank">liquor</a>. Now, several brewing giants are incorporating interactive technologies into their packaging and marketing efforts in an effort to win back Gen Ys’ attention.</p>
<p><b><img class="alignleft size-full wp-image-14963" alt="05.07.13-heineken-ignite" src="http://www.cassandra.co/wp-content/uploads/05.07.13-heineken-ignite.jpg" width="275" height="200" />Heineken Ignite</b>: Last month at <a href="http://www.designboom.com/tag/milan-design-week-2013/" target="_blank">Milan Design Week</a>, Heineken unveiled a prototype of <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=fU6SmBPcWFA" target="_blank">Heineken Ignite</a>, a smart bottle that illuminates when drinkers clink their bottles together or take a sip. A reusable module, which snaps on the base of the bottles, contains eight bright LEDs, an 8-bit microprocessor, a motion detector, and a wireless network transceiver that synchs the light with music. This isn’t the first time <a href="http://newsfeed.time.com/2013/01/11/mit-student-invents-led-ice-cubes-that-track-how-much-youve-been-drinking/" target="_blank">LED technology has been mixed with alcohol</a>, but Heineken Ignite promises to <a href="http://www.cassandradaily.com/life/apps-on-tap/" target="_blank">enhance the overall nightlife experience</a>…when it&#8217;s available. Alas, the high-tech bottle is still being tested, and Heineken has yet to say when it will be released.</p>
<p><b><img class="alignleft size-full wp-image-14964" alt="05.07.13-buddy-cup" src="http://www.cassandra.co/wp-content/uploads/05.07.13-buddy-cup.jpg" width="275" height="200" />Budweiser’s Buddy Cup</b>: Among the many initiatives designed to make drinking even more <a href="http://www.cassandradaily.com/life/drinking-games/" target="_blank">social</a> is Budweiser Brazil’s <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=9FdnssHlcRk" target="_blank">The Buddy Cup</a>, a Facebook-integrated beer glass that sends drinkers friend requests when their cups touch. By scanning a QR code on the cup, users activate a microchip that links to their Facebook profiles. While the concept puts a digital spin on becoming friends when toasting, research reveals that Gen Ys are <a href="http://www.huffingtonpost.com/2012/11/28/facebook-stress-friend-study_n_2204607.html" target="_blank">stressed when they have too many Facebook friends</a>, so clinkers are advised to be selective. Nevertheless, after a successful pilot event in São Paulo, Budweiser plans to use the cups at brand-sponsored events such as concerts and festivals.</p>
<p><b><img class="alignleft size-full wp-image-14962" alt="05.07.13-start-cap" src="http://www.cassandra.co/wp-content/uploads/05.07.13-start-cap.jpg" width="275" height="200" />Strongbow Gold’s StartCap</b>: Heineken-owned cider brand <a href="http://www.strongbowgold.com/?L=0" target="_blank">Strongbow Gold</a> worked with London-based creative agency <a href="http://work-club.com" target="_blank">Work Club</a> to develop a prototype for <a href="http://www.start-cap.com" target="_blank">StartCap</a>, <a href="http://www.fastcocreate.com/1681690/digital-bottle-cap-augurs-the-internet-of-alcohol-based-things" target="_blank">the world’s first digital bottle cap</a>. A tag embedded in the protected cap sets off RFID scanners placed in bars or at events, which then trigger celebratory surprises such as music, water fountains, confetti cannons or, curiously, automatic Foursquare check-ins. The RFID tags connect to an antenna to read a radio signal that communicates with a computer to produce the unexpected wonders. Thus far, StartCap has only been used at launch events in Europe, but an <a href="http://www.youtube.com/watch?v=2mr_WfVYLZo" target="_blank">online teaser video</a> is already building buzz.</p>
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		<title>Pajama Party</title>
		<link>http://www.cassandra.co/style/pajama-party/</link>
		<comments>http://www.cassandra.co/style/pajama-party/#comments</comments>
		<pubDate>Mon, 06 May 2013 16:32:26 +0000</pubDate>
		<dc:creator>christina</dc:creator>
				<category><![CDATA[Style]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.cassandra.co/?p=14950</guid>
		<description><![CDATA[Most serious fashion consumers wouldn’t be caught dead in a velour tracksuit, but a less sporty version of loungewear is being appropriated as a chic alternative to sweats. Yes, pajamas are emerging from the bedroom as a modish, yet purposefully [...]]]></description>
				<content:encoded><![CDATA[<p>Most serious fashion consumers wouldn’t be caught dead in a velour tracksuit, but a less sporty version of loungewear is being appropriated as a chic alternative to sweats. Yes, pajamas are emerging from the bedroom as a modish, yet purposefully laid-back, style statement: a trend that’s not only being <a href="http://www.stylebistro.com/Trends+to+Try/articles/a-zCRd5ubHW/Trending+Now+Pajama+Street+Style" target="_blank">seen on the street</a>, but also in <a href="http://www.bloomberg.com/news/2013-04-05/pajamas-go-from-between-sheets-to-streets-as-sales-jump-15-.html" target="_blank">retail industry sales figures</a> and new haute nightclothes lines.</p>
<p><b><img class="alignleft size-full wp-image-14952" alt="05.06.13-sleepy-jones" src="http://www.cassandra.co/wp-content/uploads/05.06.13-sleepy-jones.jpg" width="275" height="200" />Sleepy Jones</b>: Yahoo! CEO <a href="http://money.cnn.com/2013/02/25/technology/yahoo-work-from-home/index.html" target="_blank">Marissa Mayer’s recent edict</a> notwithstanding, the number of Americans who telecommute is <a href="http://www.globalworkplaceanalytics.com/telecommuting-statistics" target="_blank">expected to grow by 69% by 2016</a>. This home office trend may not only spawn a reexamination of work/life balance but also a reevaluation of one’s need for professional attire. Specifically, those who work from their living rooms are likely to want to expand their loungewear selection. Enter <a href="http://sleepyjones.com" target="_blank">Sleepy Jones</a>, a new, ‘not quite ready-to-wear’ brand from retail sage Andy Spade. The line, <a href="http://fashionista.com/2013/04/andy-spade-launches-not-quite-ready-to-wear-to-sleep-and-work-in/" target="_blank">inspired by pajama-wearing icons like David Hockney and Pablo Picasso</a>, features tailored bedclothes sets that can go from the kitchen to the coffee shop.</p>
<p><b><img class="alignleft size-full wp-image-14951" alt="05.06.13-raphaella" src="http://www.cassandra.co/wp-content/uploads/05.06.13-raphaella.jpg" width="275" height="200" />Raphaëlla</b><b> Riboud</b>: Parisian designer <a href="http://www.raphaellariboud.com" target="_blank">Raphaëlla Riboud</a>, a seasoned fashion tastemaker who cut her teeth at British <i>Vogue</i>, Ralph Lauren, and Christian Dior, wants to create a new category of elegant casualwear that marries the comfort of sleepwear with the sophistication of eveningwear. Born out of a personal desire for simple, yet classy clothes that aren’t too sexy, her eponymous line of “couture PJs” are made from luxury fabrics usually reserved for haute French fashion houses. The top-and-bottom sets are decidedly incommensurate with <a href="https://www.pajamajeans.com" target="_blank">those dressed up &#8220;pajamas&#8221; featured on infomercials</a>, with some styles available in jewel-toned, printed silks in <a href="http://www.forbes.com/sites/natashafrasercavassoni/2013/03/24/in-fashion-world-louis-vuittons-marc-jacobs-leads-pajama-wearing-posse/" target="_blank">a nod to Riboud’s sari-draped grandmother</a>.</p>
<p><b><img class="alignleft size-full wp-image-14953" alt="05.06.13-pjsalvage" src="http://www.cassandra.co/wp-content/uploads/05.06.13-pjsalvage.jpg" width="275" height="200" />Fred Segal Rocks &amp; Silk and P.J. Salvage</b>: Los Angeles retailer <a href="http://www.fredsegal.com/v2/FredSegal.html" target="_blank">Fred Segal</a> has long been an emporium of celebrity fashion, but its latest venture is giving shoppers the opportunity to shop tabloid style in a manner heretofore unseen on the red carpet scene. Its <a href="http://www.rocksandsilk.com" target="_blank">Rocks &amp; Silk</a> store <a href="http://www.annexmagazine.com/fred-segal-rocks-silk-presents-p-j-salvage/#sthash.1JS30tW0.dpbs" target="_blank">recently forged a partnership with pajama brand-of-the-stars<span style="text-decoration: underline;"> </span>P.J. Salvage</a><span style="text-decoration: underline;">,</span> through which the two Hollywood heavyweights have opened <a href="http://la.racked.com/archives/2013/04/24/pj_salvages_fancy_pajamas_get_cozy_at_fred_segal_samo.php" target="_blank">a new Santa Monica boutique</a> together. Stocked with two-piece bedroom outfits that could just as easily be worn to <a href="http://www.cassandra.co/life/thank-your-lucky-stars/" target="_blank">Café Gratitude</a> as to sleep, the store’s beach boudoir vibe is poised to make tie-dye pajamas and silky ikat boxers the new California casual.</p>
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