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JUDGE A WINE BY ITS COVER
It''s no longer just what''s in the bottle that counts
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Admittedly, our knowledge of the fermented grape doesn't extend too far beyond the 'swirl, sniff, sip, spit' we learned three glasses deep at a wine tasting. Thus, when it comes to shopping for the right bottle of vino, we often gravitate towards lovely labels. Despite the fact that snazzy packaging and creative branding have the power to sway shoppers like us, most of the wine industry has yet to put all their eggs, er, grapes, in the design basket. Imagine our surprise when we came across a few bottles that have more than just a pretty face:
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Paper Doll Labels:
So what if we're decades out of elementary school and we still like to
play dress up
? Australia's pulp fiction-themed wine label
Some Young Punks
knows this desire all too well, "clothing" their bottles in designs that are as bright and bold as the wines inside. The label of one particular wine, the
Drink 'n' Stick
Shiraz, features a retro pin-up girl - complete with a small wardrobe. A plastic sleeve contains a few changes of adhesive clothing and accessories, meaning you can get your Rachel Zoe on while working up a good buzz.
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Accidental Wine Labels:
Some say beauty is in the eye of the beholder, and we say damn right. We find that little quirks and imperfections often make something that much more uniquely beautiful.
The Accidental Wine Company
recognizes that flawlessness isn't all it's cracked up to be. Its once abandoned stock of wines boast dirty, stained, crooked or misprinted labels; some are discontinued, others are adorned with old or retired designs, but all still contain perfectly delicious wine at perfectly delicious prices. Plus, when you're done drinking, you can line up the bottles as a "vintage limited edition" art installation.
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WineIDs:
Countless varietals and vineyards can sometimes make finding - and
remembering
- a wine you like a confusing task. Thankfully, Dutch startup
94Wines
has simplified the process, assigning each wine a unique color and number, known as WineIDs, rather than a name. The company created a short quiz that helps drinkers identify their respective personal WineIDs, which then directs them to the wines that meet their preferences. And in a high tech social twist, consumers are also able to attach personal digital content (could be a web page, video, e-card, whatever) to any bottle; they need only upload the content when they place an order, and the information is converted to a
QR code
that is then attached to the label.
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Liz Gray at 212-277-5244 or via email at egray@intelg.com.
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