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SLEEPING BEAUTIES
New bedtime products that beautify while you slumber
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Starting with that initial hit of the snooze button (and the three that follow), a typical day can be packed with stress, both physically and mentally. A brutal spin class, deadlines and endless meetings, happy hour drinks, the line at Trader Joe's, and a long commute can do a number on your body. Add to that wind, sun, and all that nasty stuff in the air, and by the time we make it home at night, we can practically feel the wrinkles forming in our foreheads. Thankfully, with the help of a slew of new products, catching those much needed zzz's can now give you more than just sweet dreams:
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Hydrating Pillowcases:
Using lotion is a common bedtime ritual for many of us, but what you may not know is that the cotton pillowcase upon which you rest your head may be absorbing that moisture from both your skin and hair, almost nullifying the effect of product. Instead of turning your face into the Sahara,
Beautyzzz's Natural Silk Pillowcase
reportedly improves your complexion's moisture absorption and retention, promotes cell renewal, and maintains natural pH levels. And because of the natural smoothness of the fiber and the weave, you won't show up to your morning brunch date with a face that resembles a raised-relief map of the Appalachian Trail.
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Hi-Tech Night Creams:
Fifty-five nighttime skin care products have debuted in the US alone this year - perhaps it's all that recession anxiety that has women fearing wrinkles more than ever? We're not talking about those Joker masks smeared on the faces of curler clad ladies in housecoats, but rather night creams that have been created for 21st century makeovers. One such cream, Estee Lauder's
Advanced Night Repair Synchronized Recovery Complex
purports to repair skin damage by synchronizing our skin's stressed out "clock genes" (genes that can apparently distinguish night from day). These types of magic potions don't come cheap, but hey, think of all the money on future Botox injections you might save.
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Temperature Controlled Bedding:
If August has you lolling on top of the covers, directly positioned in front of the fan, and January has you buried under the comforter donning socks and a beanie, you're probably not getting proper beauty sleep. In fact, a growing number of
studies
have shown that cool room temperatures, specifically between 60 and 68 degrees Fahrenheit, tend to lower core body temperatures to a point that induces sleepiness. Aiming to provide these optimal conditions, the
Outlast Sleep System
regulates the temperature under the covers by absorbing, storing and releasing body heat throughout the night. The system, which includes a mattress pad, pillow protector, pillow and blanket, offers three levels depending on how "heated" your sleep regimen gets, one of which is even designed for "thermally incompatible" couples. Thus, if you and your partner fight about the number of blankets to pile on your bed, it could not only remove the bags under your eyes, but it could also save your relationship.
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Alina Goncalves at 212-277-5299 or via email at agoncalves@intelg.com.
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