THE INTELLIGENCE GROUP'S TREND SCHOOL
The Intelligence Group’s next session of Trend School will be September 10th at Soho House in NYC and enrollment starts now!
Ever wondered what it means to tweetwhatyoueat, slug to the office or precycle your purchases? Then join us at Trend School, a complete immersion into the lives of Gen Xers and Ys that takes you beyond talking about what's hot and, instead, brings to life the entertainment, technology, fashion, brands and activities that are shaping young people's lives.
At Trend School we'll explore the attitudes, behaviors, preferences and activities of Gen X and Gen Y, and even provide you with a first look at Gen Z. Come find out why Xers and Ys are creating a Bipolar Nation, how they are seeking a "new puritanism" by going to Banned Camp, and why they are living a Life in Transit. From Tech Fasting and Lifegaming to Freeganism and Changents, join us to learn about the trends surrounding the lives of Xers and Ys.
September's NYC Trend School will also feature:
Macro Trends:
Large societal trends marking key shifts in consumer attitudes, macro trends are key to understanding consumer behavior. We will provide an in-depth overview of a selection of macro trends from recent reports.
Marketing Immersion:
In addition to exploring key marketing macro themes, we will highlight the top marketing campaigns, including the most innovative, the most buzzworthy and the most impactful. Additionally, attendees will participate in a small group workshop, putting themselves in the seat of a CMO to apply key learnings.
Web, Tech and Entertainment Immersion:
We will provide insight into what's new and next online, in the world of gadgets, and in music, movies, TV and more.
Trendsetter Panel:
A panel of 17- to 24-year-old influencers will discuss the dynamic aspects of their lives. From their fashion creations, hobbies and favorite experiences to their career aspirations, you'll see how Gen Y is truly shaping the future.
Insider Panel:
A panel of industry insiders will provide insight into what's new and what's next in various fields like entertainment, technology and new media.
Trend Store:
Curated by IG, the Trend Store will highlight the favorite products among young consumers and those generating buzz in various categories.
Trend Activities:
Experience some of today's trends hands-on by testing different products and engaging in new activities.
To inquire about cost and reserve your spot for the September 10th Trend School, please contact Liz Gray at 212-277-5244 or egray@intelg.com.
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