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CASSANDRA LIVE: SPRING TREND SCHOOL
Seats Still Available, So Register Today
Join us on
May 4th in New York City
and
May 18th in Los Angeles
for an all-day immersion into today's latest consumer trends and the
social forces which are likely to spur the trends of the next decade.
From purchase decision drivers to their favorite brands and favorite
bands, Trend School will delve deeply into the attitudes and behaviors
that drive the decisions and preferences of Gen X and Gen Y. Plus, IG
will offer a sneak preview of the latest research from our newest
Cassandra Report.
For example, we'll explore:
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Why young consumers today are re-prioritizing their lives and optimistically starting over with a
BLANK SLATE. (More than half believe that this new decade will be better than the past decade.)
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How Gen Y's interests in "other worlds" and "cosmic universes" are creating a class of
DREAM WEAVERS whose approach to life affects everything from new product development to entertainment and marketing campaigns.
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What
societal challenges
matter most to this group, including which issue (or who) they feel
will most alter their lives in the years ahead and what they intend to
do to address it.
In
addition, you will interact directly with a live panel of trendsetting
teens about their aspirations, preferences and concerns about the
decade ahead, as well as a trio of leading industry experts about new
developments in areas such as digital media and entertainment,
sustainability and multicultural marketing.?
Trend School offers a rare
intimate and interactive setting
- attendance is limited - that allows for valuable information sharing
and business networking. Consistently, executives of many of the
world's leading companies and institutions attend, affording a unique
breadth and depth of discourse on what you need to know about how young
people live, think and act today.
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* References to products and services in trendcentral do not imply our endorsement, but rather are intended to provide objective insights into emerging trends and examples of those trends. trendcentral is published by The Intelligence Group, a trend research and consumer insights company focusing on youth culture. For more information on our services, or to subscribe to our syndicated Cassandra Report studies, please contact Noelle Weaver at 212-277-5244 or via email at nweaver@intelg.com.
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