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THE CASSANDRA REPORT MULTICULTURAL 2009
The Intelligence Group’s latest research report is now available!
Never before has the demand been so strong and the opportunity so great for businesses seeking to engage America's rapidly growing multicultural market. As such, we are proud to announce the release of our newest study, The Cassandra Report Multicultural 2009, an in-depth syndicated research report that explores the consumer behavior and cultural ideals of Hispanic, African American and Asian youth, or as we like to refer to them, "Young MCs."
The Intelligence Group has long cautioned brands and marketers against using "one-size-fits-all" strategies and cultural typecasting as means to effectively reach and relate to the youth market, and with this study, we now possess hyper-targeted data to drive home such assertions. The Cassandra Report Multicultural 2009 includes comprehensive youth trends from each ethnic group, as well as in-depth statistics that can be cross-referenced against discrete segments, including those from a comparable Caucasian sample. Specifically, the report provides analysis of meaningful trends, attitudes and behaviors along with critical insights and implications. Our hope is that marketers and brands will utilize this information to bridge the gap between themselves and the increasingly important multicultural marketplace.
Here's a sneak peak at some of our findings:
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Despite the fact that African American, Asian, and Hispanic youth continue to feel under-represented across nearly all forms of marketing and media (nearly half of those surveyed say that marketers/advertisers do not understand their culture!), consumption patterns clearly show the majority of Young MCs are more accepting of advertising across television, the Internet and mobile platforms than are their Caucasian counterparts.
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As avid entertainment consumers, Young MCs are utilizing multi-platform technologies, especially mobile devices, in more multifaceted ways to fulfill their entertainment needs than are other consumer groups.
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Despite their pride in having helped to elect a multicultural US president, only half of Young MCs are optimistic about significantly improved race relations in the foreseeable future, and many still feel stereotypes are pervasive, particularly when it comes to media, entertainment and marketing.
 The Cassandra Report Multicultural 2009
uncovers the behaviors and attitudes of Young MCs across a myriad of topics - from language and identity, careers, politics and patriotism, to the recession, entertainment, technology, and marketing - in a way that no other current resource can match!
For more information, please contact Liz Gray at egray@intelg.com
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Alina Goncalves at 212-277-5299 or via email at agoncalves@intelg.com.
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