Hipsters, hippies, yuppies, and music fans of all ages flocked to the hot desert of Indio, California for this past weekend's annual Coachella Valley Music Festival. The fest was not only a showcase of the hottest artists in today's music scene, but also for emerging artists of all mediums - and of course, stylesetters donning their trendiest festivalwear. With crowds reaching a reported mass of 160,000 (its second biggest year ever) despite the recession - thanks in no small part to Coachella's layaway plan- we expect that music festivals will continue to draw fans all summer long as young people continue to prioritize unique experiences in their budgets.
Didn't make it this year? Check out our overview of some of the top trends:
MUSIC
Crowds flocked to see indie big shots Beirut and Yeah Yeah Yeahs, while many attendees considered performances from Girl Talk and Thenewno2 to be top highlights. Lesser known acts we think you'll be hearing more about include Italian electro dance duo The Bloody Beetroots, Portugese electronica band Buraka Som Sistema, and Afro-Arabic pop act Tinariwen.
FASHION
In addition to the typical hipster festival gear (e.g., cutoffs, floral prints, floppy hats, etc.), many scenesters carried Asian-inspired parasols, while others went for a psychedelic Summer of Love look with face paint. Neon colors were in abundance, for both girls and guys, and even hippies were dressed in head-to-toe '80s-inspired garb, complete with muscle tees and tube socks for guys and bright headbands and leotards for the ladies.
ART
Is Coachella becoming Burning Man? A number of massive functional art installations highlighted innovation in both the temporary architecture and digital spaces. The Elastic Plastic Sponge sprayed water on hot passersby. Life-sized, flaming dragon skeleton The Serpent Mother attracted spectators, while art collective Do LaB created a massive city-like structure that included a stage and constant sets from unlisted DJs, luring unsuspecting concertgoers into a subculture within the larger festival.
MARKETING
Marketing at the festival went to new heights this year - literally! MySpace placed advertisements in the air by spelling out URLs with clouds, while planes overhead broadcasted advertisements for new music albums, using an electronic scrolling system on the underside of the wings.