POPCARDZ
The next big tween trend?
From their passion for Miley Cyrus and The Jonas Brothers to gossip sites just for them (Just Jared Jr.), tweens are as obsessed with the cult of celebrity as their US Weekly-reading elders. Combining their love for Hollywood stars with their fervor for collecting - maybe you've heard of a little thing called Webkinz? - is a new series of trading cards called PopCardz.
Like baseball cards for celebrities, each pack of PopCardz holds five cards, grouped at random. Each card is double-sided, with the front having a celebrity photo and the back filled with quotes, personal information, a secret, and a favorite charity, all penned by the person featured on the card; in keeping with Gen Z's socially conscious inclinations, a percentage of proceeds from each celebrity's card goes towards his/her favorite charity mentioned. This first series of cards includes tween favorites such as Ashley Tisdale, Dylan and Cole Sprouse, Jessica Biel and more. And naturally, the cards are complemented by a 2.0 element in the form of an online community where collectors can track their collections and earn points redeemable for prizes upon entering codes included with each card. Users can even "star" in, and trade online, their own digital PopCardz by uploading photos of themselves!
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Alina Goncalves at 212-277-5299 or via email at agoncalves@intelg.com.
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