THE INTELLIGENCE GROUP'S CASSANDRA REPORT
The new Future Issue of The Cassandra Report is now available!
Curious what the future holds and wondering what trends you need to know NOW? Just in time for the new year, the first of three NEW Cassandra Reports® is now available from The Intelligence Group. The Cassandra Report offers an in-depth look into the lives of 14- to 34-year-old consumers. It's a comprehensive understanding of emerging trends across a broad range of topics, including technology, entertainment, fashion, spending, marketing, attitudes and consumer products, created to give you inspiration and creative stimulus for present and future marketing plans.
We now live in a world transformed by huge social and economic changes, and not since the Great Depression has our future seemed so uncertain. In the 2009 Future Issue we cast our trend lens specifically on this new era and predict what the future holds for today's young consumers. We explore emerging macro-level trends like the Cool Americana movement that is sweeping the nation, and the new Current¢y that is emerging in lieu of money being exchanged. We've also highlighted the Future Trends you need to know about, as well as included a Recession Special section that gives you a detailed look into how young people are feeling and spending in this Great Recession, with opportunities and insights for brands.
And here's a sneak peek at some of the stats and insights from the report:
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74% of young people feel personally impacted by the recession
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Family Guy
, Heroes and That '70s Show are the top three TV shows they would most like to live in
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54% of young people would rather give up TV than give up social networking
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The top three hopes/dreams for the future are (in the following order) have one marriage partner for life, have good physical health, and work in a career I love
For more information on The Cassandra Report, or to subscribe, please contact Liz Gray at egray@intelg.com
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Liz Gray at 212-277-5244 or via email at egray@intelg.com.
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