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INAUGURATION MARKETING
Brands take advantage of the positive energy surrounding today’s historical event
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The excitement, hope, and anticipation surrounding today's historic presidential inauguration is shared by brands around the world. In an effort to show their support, a variety of companies are using the inauguration as a theme in marketing campaigns. These are three of our favorites to join the party:
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Ben & Jerry's:
For the month of January, Ben & Jerry's original Butter Pecan has been given a new name paying tribute to the Obama campaign slogan: Yes, Pecan!. Sold exclusively in Scoop Shops around the country, proceeds go to the Common Cause Education Fund
, a non-profit that provides a platform for citizens to make their voices heard in the political machine.
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IKEA: The Swedish home furnishings giant's Embrace Change campaign focuses on the presidential family's move to the White House, with a site
that allows visitors to re-decorate the Oval Office. Loved for their public pop-up decor displays, IKEA also has furnished an Oval Office replica, set up inside the Main Hall in D.C.'s Union Station. And last week, an IKEA-fied motorcade rolled through the D.C. area boasting cars with "furniture fit for a president" strapped to the hoods.
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Dunkin' Donuts and Krispy Kreme: Americans love their donuts, and they'll get to celebrate the inauguration with the sweet treat in two different ways. Part of a campaign called You Kin' Do It, Dunkin' Donuts fans can now indulge in a frosted Stars & Stripes donut, complete with red, white, and blue star sprinkles. Those in select markets (DC included) can purchase a medium hot coffee or hot chocolate and get the 89 cent donut for a mere 44 cents in honor of our 44th president. Those who prefer Krispy Kreme can treat themselves to a free donut of their choice at select locations today.
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Alina Goncalves at 212-277-5299 or via email at agoncalves@intelg.com.
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