ZIGGS
An online personal branding service
Nowadays it's common for people to ramp up privacy settings on their Facebook and MySpace accounts for protection from strangers or employers. But some people are interested in exactly the opposite, and as such, are looking for ways to maximize their online presence. Helping people create their personal brands is a new service called Ziggs. For those who embrace social media and want to increase the reach of their online profile, Ziggs is an alternate approach to other platforms, a sort of one-stop shop for social networking. Ziggs is similar to other sites like Facebook, LinkedIn and Ning, but offers several features that allow users to actually increase their visibility, while simplifying communications and amplifying self-branding. On Ziggs, users can mediate a balance between personal and professional online networking and can also control the accessibility and transparency of their online persona.
In addition to providing users with the opportunity to have their profiles rank higher in search results, Ziggs can track visits to individual profiles, similar to the stat counters often used on blogs. The service also sends a free personal search alert to its customers each time their name is Googled and their profile viewed; this feature is being hailed as "caller ID for the Internet."You can learn how often your profile is viewed, what keywords were used to find it, and where in the world your visitor is searching from. While Ziggs probably won't be used by self-promoting members of the creative class, it likely will become a tool used by professionals looking to expand their network (and job prospects).
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Alina Goncalves at 212-277-5299 or via email at agoncalves@intelg.com.
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