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WEBSITES TO WATCH
A world improvement idea exchange forum, a go-to how-to site, and an exclusive deep-discount luxury shopping community
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ecopop:
Conceived to "instigate positive change in an accessible, entertaining way," ecopop offers a forum for "free idea exchange," wherein visitors to the site are invited to join a conversation on how to solve some of the world's biggest problems. Users are encouraged to peruse the vast, pre-existing collection of "ideas too good to waste" (all of which are organized by category, including Advertising & Branding, Arts & Culture, Health & Beauty, Media, and Music, among many others) and subsequently weigh in on a conversation or two and/or add an original idea.
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Quamut:
Loosely derived from the Latin word for how-to and pronounced "kwa-mut," Quamut provides users with free, online access to professionally written and edited "how-to" guides covering a diverse range of topics, from "how to make a perfect martini" to "how to produce a podcast." The site, which is powered by Barnes & Noble, features a collection of over 1,000 "how-to" guides, across five different categories: House & Home, Hobbies & Leisure, Money & Business, Computers & Technology, and Mind & Body. All of the guides include step-by-step instructions, complete with brief historical tutorials and "what you'll need to get started" lists where applicable, and due to a recent partnership with Videojug.com, a growing number of "how-to" video tutorials are also available.
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ideeli:
While one must score a personal "invitation" to join this exclusive shopping community, active members are privy to high end designer finds for 50-90% off their original retail prices. Apparently ideeli has deals in place with top designers and manufacturers, including Gucci, Oscar de la Renta, Martin Margiela, Miu Miu, Dior, and Valentino, that allows them to extend deep discounts (and occasional product giveaways) to their carefully selected, and oftentimes first-waitlisted, roster of shoppers. Once invited, users can opt in to "1st Row" status for $7.99/month, for which they'll receive SMS sale alerts one hour before they go public to the greater ideeli community.
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* trendcentral articles are designed to be trend reports, not endorsements * The Intelligence Group is a trend-forecasting and marketing Consultancy focused on Gen X, Gen Y and Tweens. For more information on our services, or to subscribe to our syndicated studies, The Cassandra Report, Tween Intelligence, Latino Intelligence, and Mom Intelligence, contact Alina Goncalves at 212-277-5299 or via email at agoncalves@intelg.com.
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