Three times a year we here at the Intelligence Group publish The Cassandra Report®, an in-depth look into the lives of 14- to 34-year-old consumers. It’s a comprehensive understanding of emerging trends across a broad range of topics, including technology, entertainment, fashion, spending, marketing, attitudes and consumer products, created to give you inspiration and creative stimulus for present and future marketing plans.
For the January Future Issue we extensively researched and talked to our respondents about the most impactful trends, themes, and attitudinal shifts you need to know about in both the near and distant future. We also added a new section featuring the Top 20 Trends of the Future that includes the following:
Webfronts: Nau is an outdoor apparel retailer that has been generating major industry buzz ever since it opened for business. In addition to having a socially conscious agenda and truly green business practices, this Portland-based retailer is setting a new precedent for the retail industry by incorporating a Webfront into the purchasing model. Combining the efficiency of online shopping with the storefront shopping experience, the Webfront system allows shoppers to order items not only online but also via in-store kiosks, with a 10% discount and free shipping as an incentive.
Happy-nomics: Finding happiness is the ultimate, and generally most elusive and arduous, pursuit. Even with all the opportunities of the great “American Dream” at their fingertips, anti-depressant popping suburbanites keep the pharmaceutical industry thriving. Of late, academic, business, and medical researchers are all delving into the study of happiness, in an attempt to decipher what makes people feel satisfied, optimistic, and even laugh and smile more. A new branch of psychology, called positive psychology, focuses specifically on the topic of mental wellness.
In this issue you will find:
- An introduction to Gen Z, the next big consumer group to know
- 6 New Macro Trends
- The Top 20 Trends for the Future
- What’s hot in categories ranging from Trends and Marketing to Tech and Green
- International trend reports from our correspondents across the world
- Quantitative research on favorites in all categories
- Interesting new stats on happiness, work, communication and sex
For more information on The Cassandra Report, or to subscribe, please contact Liz Gray at 212-277-5244 or egray@intelg.com.
And by the way: The first Trend Schools of 2008 will be held on February 26th at Soho House in NYC and on February 27th at Creative Artists Agency in Los Angeles. For more information, or to register, please contact Liz Gray.