The Web buzz is still all about Twitter and the “microblogging” craze it has generated, but we’re also hearing about another blogging format: “tumblelogging.” Currently being popularized by the site Tumblr, tumblelogging is essentially a multimedia “blogging for dummies.” Just like Twitter, it simplifies the act of blogging, making it more enticing to novice bloggers. (We tried it, and it really is amazingly easy and useful.) While regular blogging is more for writing lengthy posts, tumblelogging is more akin to making an online scrapbook of all the interesting things you find in the cyberworld. After registering with Tumblr, all one needs to do to get started is add a “Share on Tumblr” bookmark to their favorites list. To add content to a Tumblr page, simply select the content (can be a web page, text, photos or video) and click the bookmark, which automatically adds it to one’s personal Tumblr page.

Just a little over a month old, Tumblr already has over 50,000 users. If you’ve always been intimidated by blogging or don’t have the time to write but still want a place to collect the fruits of your web exploration, Tumblr may be the answer.

And by the way:
The latest retailer to latch onto the designer collaboration trend, Gap recently announced that Doo.Ri, Rodarte and Thakoon will be creating a limited-edition collection of clothing called Gap Design Editions that will be sold at 100 of Gap’s larger stores.