The Intelligence Group, publisher of
trendcentral, is a trend research and youth-focused consumer insights company dedicated to identifying emerging movements in popular culture and then translating that data and observations into relevant knowledge for companies, brands, and institutions.
We are passionate about young consumers. We immerse ourselves in their lives, their environments, their concerns, and their desires through a combination of proprietary methodologies. This allows us to stay ahead of emerging attitudes and cultural movements. We then use this information to generate fresh ideas, breakthrough strategies, and actionable plans for our consulting clients.
For nearly 15 years, our syndicated Cassandra Report has been the leading ongoing study of youth trends, behaviors, and preferences in the US. For many clients, we bring our Cassandra-driven insights to life through our immersive day-long Trend School programs, as well as through customized presentations.
Our clients come from a wide range of industry segments, including entertainment, technology, packaged goods, fashion, retail, and non-profit organizations. They include some of the biggest and most recognizable corporations and brands in the world.
IG is a wholly owned subsidiary of Creative Artists Agency (CAA), the country's leading entertainment and sports talent agency.